“The CMA recently agreed with Which? that grocery pricing can be unclear, so supermarkets must act immediately to make it easier for shoppers to compare prices, while the government must fulfill its promise to close the loopholes that are making it too easy for supermarkets to confuse shoppers.
“Supermarkets must also take action to help people who rely on more expensive convenience stores by ensuring they stock a range of budget products that support a healthy diet, as Which? research has found these items are rarely, if ever, on sale in smaller branches.”