.jpg)
According to research, over half of us UK home cooks enjoy experimenting with new cooking trends and ingredients, but one in five of us feel like we struggle to get the seasonings right.
Born from the belief so-called scratch-cooking should be simple, accessible and inspiring, the Cook by Asda range includes affordable, high-quality, pre-prepared ingredients starting at a mere 80p.
Featuring over 40 brand-new products, Cook by Asda spans in excess of 10 cuisines types, including Indian, Thai, Japanese, Middle Eastern, North African, Italian, American and more besides. With hundreds of ingredients available under one roof, the new range makes it quicker and easier for anyone to expand their flavour horizons and create restaurant-worthy meals at home for less than you might expect..
Asda shoppers who are keen to cook more Asian-inspired dishes, can pick up the spicy Gochujang Paste (£1.25) or citrusy Lemongrass Paste (£1.25), which is ideal for curries, soups, stews or marinades.
The Nooch Seasoning (£1) and crispy Chipotle Breadcrumbs (£1.50) add a unique, savoury edge to family favourites like a smoky Chipotle Mac and Cheese, which can be found on Asda Good Living.
Whether it’s an aromatic vegetable tagine seasoned with Ras El Hanout (£1) or indulgent loaded fries topped with Dirty Fries Seasoning (£1). A delicious chicken traybake with Harissa Paste (£2.10) or freshly-made Fattoush Salad seasoned with Sumac (80p); there really is something for everyone in the new range, which spans dry herbs, spices, seasonings, pastes, plus a range of frozen herbs and vegetables.
Customers can also find QR codes on the range's larger packs, which will take them to Asda Good Living recipe pages. From Gochujang Scrambled Eggs to Nooch Sirloin Steak, customers can find video guidance and recommendations of how to use the products, plus step-by-step recipes, presented by a range of social media foodies, like @Atlanta_Thompson and @Bobbys_ktchn.
Ellie Beecham, Assistant Brand Manager at Asda, says: “At Asda, we believe healthy, flavoursome cooking should be accessible to all, which is why we’ve developed our new range, Cook by Asda, and we hope it will inspire customers to scratch cook at home.
"Whether you’re looking to add some new excitement to weeknight family meals or cook a date-night dinner to impress, our new range can transform any dish, making home-cooking easy and delicious!”
The Cook by Asda range will be launching this month, August, in-store and online.