Cauldron Foods Makes Good Start to Year

Cauldron Foods is kicking off the year with the launch of Cauldron Express – a four-strong tofu range delivering big flavour with zero fuss.

Available now in Tesco, the high-protein, plant-powered Cauldron Express range claims the title as the fastest tofu on the market. 

Cooking in just five minutes, the range has been created to get more shoppers diving into the delicious world of tofu by tackling two of the biggest drivers for trial - taste and speed.

Lucy Grogut, Marketing Director at Cauldron Foods, told That's Food and Drink: “Despite being the fastest growing sector, worth £57.5m, our consumer research identified that tofu is still commonly seen to be tricky to cook and prepare, often resulting in a bland flavourless finish and kitchen frustrations. 

The new Cauldron Express range brings delicious punchy flavours, with a 5-minute cook time and convenient pressed and dressed formats that address these barriers, giving consumers the tofu ‘’ta-da’’ moment they need.

“We know we will stand out with this range, as it brings something truly unique to the market, that can’t be found anywhere else in the tofu fixture. We’ve used our signature plant alchemy to create bold, delicious products that remove the perceived ‘faff’ of tofu prep. Giving consumers, and retailers, something genuinely new, exciting and distinctive in a competitive category.”

The Range:-

Cauldron Express Marinated Tofu pieces

Punchy, aromatic, five-minute masterpieces. Dialling up Cauldron’s unique blend of herbs and spices, these super convenient marinated pieces pack bold, Asian-inspired flavour and deliver a delicious dinnertime win in minutes. Perfect tossed through a stir fry, tucked into a wrap or sprinkled over salad.  

Cauldron Express Teriyaki Marinated Tofu (RRP £2.75, 160g) - also available in Waitrose this month.

Cauldron Express Ginger & Garlic Marinated Tofu (RRP £2.75, 160g) – a fresh new look for Cauldron’s existing Marinated Tofu Pieces, now renamed to spotlight the flavour.

Cauldron Express Grillable Tofu

Tofu built for the heat. Super-firm, pre-marinated and ready to grill, griddle or BBQ. These high-protein blocks don’t crumble under pressure, they rise to the occasion, bringing flavour-packed, plant powered oomph to any plate.

Cauldron Express Oregano & Thyme Grillable Tofu (RRP £2.30, 180g, Serves 2)

Cauldron Express Smoky BBQ Grillable Tofu (RRP £2.30, 180g, Serves 2)

The Cauldron Express range will roll out further from May 2026.

Lucy concludes: “We’ve seen positive movement across all key brand equity measures recently, with Cauldron growing in brand awareness and recommendation in Q3 2025, and improvements in brand perceptions of taste, value, quality and health over the past year. Innovation is central to Cauldron’s DNA and placing ourselves in even more kitchen occasions by focusing on distinct and delicious flavour profiles alongside versatility and ease is key to sustaining that momentum.

“Our range is packed with tasty plant possibilities. This latest launch continues our mission to deliver unique and perfectly balanced flavours with real nutritional benefits, wrapped up in convenient products that fit perfectly into busy, modern lifestyles. 

But convenience does not come at the expense of flavour. Every single one is packed with the perfect combination of plants, flavours, herbs and spices that we know consumers love. They’re full of moreish mouthwatering flavour, not a bland bite in sight.”

Are you a "No time to cook" Vegan? Then you'll be interested in Cauldron's five minute feast!

Cauldron's brand-new Cauldron Tofu Pieces are now available in Asda's chiller aisles. Vegan shoppers in Morrisons can find them later this month, January and Waitrose shoppers will be able to purchased them from the spring onwards.

Key points to remember:   

 • Easy - cooks in only 5 minutes!

 • Tasty - delicious base for any dish, perfect bitesize pieces

 • Affordable - £2.75 for 160g, serves two, but check with your chosen retailer for their pricing. 

Plant-based delicious food pioneers at Cauldron are seeing in the new year with a protein-filled bang, as it launches its new Tofu Pieces. 

Explained Gill Riley, Consumer Director at Cauldron Foods: "A product like no other on supermarket shelves, this tofu has already been carefully chopped into perfect bitesize cubes, then lightly fried so they take you just five minutes to cook, saving hours in the kitchen every week. Quick, easy and totally effort-free."

The new Cauldron Tofu Pieces join the existing tofu range which includes Cauldron Authentic Tofu, Extra Firm Tofu, Marinated Tofu Pieces and Hoisin Tofu Pieces.

Gill went on to say: "We Brits are busier than ever and always on the lookout for convenient, tasty, nutritious meals that don’t cost us the earth. And even more so in January. Research shows more people are looking for easy dinners in the evening, with nearly 3/4 meals being assembled or convenience meals. 

"The new Cauldron Tofu Pieces are the perfect addition to our range, providing a truly adaptable base that lets you create a quick and nutritious meal, without spending all night in the kitchen. 

"The delicious bites are totally naked, so you can dress them up however you wish. Toss into a stir-fry with veggies, pop in a wrap or dish up a plant powered Pad Thai."

Gill added: "We believe our new Tofu Pieces are a genuine game-changer. Everyone is on the go, with very little time in the evenings to make sure we are cooking delicious and nutritious meals. They’re completely versatile and, because they only need five minutes to cook, they’re the perfect option for a quick and satisfying yet easy meal. 

We wanted to build on the increasing popularity of tofu and create an ingredient which leaves plenty of room for creativity, and these Tofu Pieces definitely deliver that.

https://www.cauldronfoods.co.uk/products/plant-based-tofu