We All Agree Ultra-Processed Foods Are a Problem – But What Comes Next?

What are they doing to our foods?

Over the past decade, there's been growing consensus among nutritionists, public health experts, and everyday shoppers: ultra-processed foods (UPFs) are bad news. 

They're linked to rising obesity rates, metabolic diseases, gut health issues, and even mental health concerns. 

But now that the alarm has sounded, a crucial question remains, what do we do about it?

How can individuals, businesses, and the wider food industry move away from ultra-processed options and return to real, nourishing food?

What Are Ultra-Processed Foods?

Ultra-processed foods go beyond simple convenience. These are products that contain little or no whole ingredients and are made mostly from substances extracted from foods (such as oils, fats, starches, sugar), derived from food constituents (like hydrogenated fats or modified starch), or synthesised in laboratories (such as flavour enhancers, colourings, emulsifiers).

Think ready meals, crisps, mass-produced cakes, sugary cereals, fizzy drinks, processed meats, and many meat substitutes. The problem isn’t just in one or two ingredients, it’s in the entire approach to production.

Why Are They So Widespread?

The answer is simple: profit, shelf life, and consumer convenience.

Ultra-processed foods are cheap to make, can sit on shelves for months, and are engineered to be irresistible. For manufacturers and retailers, they’ve been a dream. For public health? A nightmare.

But now the tide is turning.

How Can the Food Industry Change?

The shift won’t happen overnight, but it is possible. Here’s how the food industry can begin to move away from ultra-processing:

1. Prioritise Minimal Processing

Food companies can commit to reducing additives, preservatives, and artificial ingredients. This might mean shorter shelf lives or different distribution models, but consumers are increasingly demanding clean labels.

2. Invest in Real Ingredients

Relying on whole grains, legumes, real fruit, vegetables, and quality fats can lead to nutritious and delicious products. Some brands are already doing this, proving that natural doesn’t have to mean boring or bland.

3. Transparency and Labelling

Clear labelling helps consumers make informed choices. Highlighting what’s not in the product (e.g. no artificial flavours, no hydrogenated fats) and listing ingredients people recognise can build trust.

4. Reformulate Existing Products

Rather than scrapping entire ranges, brands can reformulate favourites to reduce reliance on emulsifiers, gums, and colourants. Even small improvements in salt, sugar, and artificial content can make a difference. Perhaps seek out older recipes from the pre-UPF days?

5. Support Local and Seasonal Produce

Shorter supply chains using seasonal produce can reduce the need for preservatives. Regional food production also supports local economies and sustainability goals.

What Can Consumers Do?

While industry change is essential, consumer demand drives it. Here's how individuals can be part of the shift:

Cook more from scratch. Even just a few homemade meals a week can reduce your ultra-processed intake.

Shop the edges of the supermarket. Fresh produce, dairy, meat, and whole foods are usually on the perimeter, the middle aisles tend to house UPFs.

Read labels. If the ingredients list looks like a chemistry experiment, it probably isn’t the best choice.

Support small, ethical producers. Many independent brands are already embracing low-processing and sustainable practices.

The Way Forward

We can’t uninvent the convenience of ultra-processed foods. But we can rethink how we make and consume food. A future where taste, health, and convenience coexist, without compromising nutrition, is possible.

If the industry is bold enough to innovate in the right direction, and if consumers continue to demand better, we can replace the ultra-processed norm with something far better: real food.

Let’s keep the conversation going. Wwhat changes would you like to see in the food industry? Would you pay more for minimally processed, truly nutritious food? Share your thoughts in the comments below or on our socials.