Womersley Foods (established in 1979) is beginning an exciting new chapter under the ownership of Labaika Ashiru, with sampling events seeing products literally flying off the shelves.
Famed for their award-winning ranges of fruit and herb vinegars, Womersley Foods is entering an exciting new chapter after the recent acquisition of the business by Labaika Ashiru.
With a heritage going back over four decades, this iconic brand is now poised to reach out to new customers and to achieve even greater heights.
Notably, Whole Foods Market has welcomed Womersley as a significant new listing this year, and recent sampling events in the London stores proved the demand for the exquisite fruit vinegars and jams.vi
This year the business ownership transferred from the Parsons family to the Ashiru family led by Labaika to continue the legacy of the business and expand it for the next generation. With a background in branding and design working with various large FMCG brands as well as having experienced the heat of a kitchen as a restaurant cook, Labaika brings his passion and enthusiasm for the business and its products to lead it to the next level growth and continue the legacy created by the Parsons family.
Investment in the Future
Labaika Ashiru has committed to make significant investments in the brand, encompassing PR, marketing, and an extensive Whole Foods sampling programme operating throughout September and even beyond.
The sampling programme has already made a significant impact, with Whole Foods quickly selling out of their best-selling Raspberry Fruit Vinegar during sampling sessions, with Labaika himself at the forefront of these sampling sessions demonstrating his knowledge and passion for the brand. This commitment underscores Labaika Ashiru's dedication to the brand's future and assures retail buyers of its bright prospects.
He said: "I'm absolutely thrilled to have taken the baton from the Parsons family and to be able to take this brand to the next level. The taste and versatility of these products speaks for itself and our loyal fanbase proves that once customers have sampled them, they are inspired to make these products key staples in their store cupboard ingredients.
"My vision is to bring our award-winning products to the masses, meanwhile our commitment to crafting unparalleled flavours remains integral to the brand. This journey is about preserving our heritage while embracing innovation, and I couldn't be more excited about what lies ahead."
Award-winning Flavours
Womersley Foods is renowned for its outstanding and unique flavour profiles. Loyal customers come back time and again for the fruit vinegars which pack a real flavour punch and can be used to elevate salads, drinks or even cakes.
Adding to a back catalogue of awards, this year the Womersley Raspberry Vinegar has been awarded a coveted 2 Stars in the prestigious Guild of Fine Foods Great Taste Awards. Having long been the 'secret ingredient' of chefs and home cooks alike, this new chapter for Womersley looks to share the 'secret' with foodies far and wide.
An Exciting Future
Looking forward, Womersley Foods will elevate the brand to new heights and attract a fresh audience of brand enthusiasts. Building on its legacy, the brand, now invigorated by Labaika's vision and investment, presents an intriguing marketing story for both the brand and the business, making it an attractive proposition for the retail trade.
For trade enquiries please contact hello@womersleyfoods.com
For more information about Womersley Foods and to explore their range of premium products, please visit their website at https://womersleyfoods.com.
