Showing posts with label Womersley Foods. Show all posts
Showing posts with label Womersley Foods. Show all posts

Friday 2 February 2024

Foodies will be clamouring for the wonderful gift boxes from Womersley Foods

Womersley Foods have an absolutely lovely range of beautiful gift boxes that will make a great gift for any foodies in your life.

As the weather gets warmer, lighter refreshing meals replace our hearty, warming winter favourites. Womersley’s delicious fruit vinegars are perfect for sprucing up salads, bakes or cocktails this spring!  

Great Taste Award Vinegars (contains Strawberry & Mint Vinegar and Orange & Mace Vinegar) best for dressings and additions to cocktails. Price: £21.76 

Womersley’s award-winning vinegars are made by hand in England using only the finest of all natural ingredients.

Sweet, tart, complex, and packed with a real punch, Womersley vinegars are perfect for uplifting your springtime salads, soups, cakes and bakes. They can even be added to a cocktail or G&T for a unique sweet-and-sour twist!  (That's Food and Drink says "I would never have thought of that. What an absolutely brilliant idea!)

Womersley’s beautiful packaging encapsulates the essence of spring. A delicious luxury product to bring to the kitchen.  

Womersley’s vinegars and jams are available on Amazon (https://rb.gy/rk315h), Wholefoods and Womersley’s own website https://womersleyfoods.com

Tuesday 26 September 2023

Wormersley. The Heritage Brand That's Set to Become a Household Name

Womersley Foods (established in 1979) is beginning an exciting new chapter under the ownership of Labaika Ashiru, with sampling events seeing products literally flying off the shelves.

Famed for their award-winning ranges of fruit and herb vinegars, Womersley Foods is entering an exciting new chapter after the recent acquisition of the business by Labaika Ashiru. 

With a heritage going back over four decades, this iconic brand is now poised to reach out to new customers and to achieve even greater heights. 

Notably, Whole Foods Market has welcomed Womersley as a significant new listing this year, and recent sampling events in the London stores proved the demand for the exquisite fruit vinegars and jams.vi

This year the business ownership transferred from the Parsons family to the Ashiru family led by Labaika to continue the legacy of the business and expand it for the next generation. With a background in branding and design working with various large FMCG brands as well as having experienced the heat of a kitchen as a restaurant cook, Labaika brings his passion and enthusiasm for the business and its products to lead it to the next level growth and continue the legacy created by the Parsons family. 

Investment in the Future

Labaika Ashiru has committed to make significant investments in the brand, encompassing PR, marketing, and an extensive Whole Foods sampling programme operating throughout September and even beyond. 

The sampling programme has already made a significant impact, with Whole Foods quickly selling out of their best-selling Raspberry Fruit Vinegar during sampling sessions, with Labaika himself at the forefront of these sampling sessions demonstrating his knowledge and passion for the brand. This commitment underscores Labaika Ashiru's dedication to the brand's future and assures retail buyers of its bright prospects. 

He said: "I'm absolutely thrilled to have taken the baton from the Parsons family and to be able to take this brand to the next level. The taste and versatility of these products speaks for itself and our loyal fanbase proves that once customers have sampled them, they are inspired to make these products key staples in their store cupboard ingredients. 

"My vision is to bring our award-winning products to the masses, meanwhile our commitment to crafting unparalleled flavours remains integral to the brand. This journey is about preserving our heritage while embracing innovation, and I couldn't be more excited about what lies ahead."

Award-winning Flavours

Womersley Foods is renowned for its outstanding and unique flavour profiles. Loyal customers come back time and again for the fruit vinegars which pack a real flavour punch and can be used to elevate salads, drinks or even cakes. 

Adding to a back catalogue of awards, this year the Womersley Raspberry Vinegar has been awarded a coveted 2 Stars in the prestigious Guild of Fine Foods Great Taste Awards. Having long been the 'secret ingredient' of chefs and home cooks alike, this new chapter for Womersley looks to share the 'secret' with foodies far and wide.

An Exciting Future

Looking forward, Womersley Foods will elevate the brand to new heights and attract a fresh audience of brand enthusiasts. Building on its legacy, the brand, now invigorated by Labaika's vision and investment, presents an intriguing marketing story for both the brand and the business, making it an attractive proposition for the retail trade. 

For trade enquiries please contact hello@womersleyfoods.com

For more information about Womersley Foods and to explore their range of premium products, please visit their website at https://womersleyfoods.com.