Unveiling the Mystery of Marmite: Love it or Hate it, Here's the Science of Why

Marmite: the mere mention of this humble spread invokes strong reactions from people around the globe. 

Some swear by its savoury richness, while others recoil at the mere thought of its pungent aroma. It's a polarising concoction that has sparked countless debates and divided opinions for generations. So, what exactly is the mystery behind Marmite, and why does it evoke such extreme responses? Let's delve into the enigma of Marmite and explore the best ways to embrace its unique flavour.

The Love-Hate Relationship

First things first, what is Marmite? For the uninitiated, Marmite is a dark, sticky paste made from yeast extract, a byproduct of beer brewing. It boasts a distinctive umami flavour that's hard to replicate, lending itself to a variety of culinary applications. However, it's the intensity of this flavour that often polarises opinions.

The love for Marmite can be attributed to its complex taste profile. Rich, salty, and packed with umami goodness, it adds depth and character to dishes like no other. Spread (very!) thinly on toast or incorporated into stews and sauces, Marmite imparts a depth of flavour that elevates any dish to new heights.

On the other hand, the haters find Marmite's strong, salty taste overpowering and downright offensive. Its potent aroma can be off-putting to those unaccustomed to its unique flavour, leading to visceral reactions at the mere sight or smell of it.

The Science Behind the Divide

But why do some people love Marmite while others despise it? The answer lies in our genes. Studies have shown that our perception of taste is heavily influenced by our genetics. Specifically, a gene known as TAS2R38 determines how sensitive we are to bitter flavours. Those with a heightened sensitivity to bitterness are more likely to find Marmite repulsive, as its flavour profile contains elements that some may perceive as bitter.

Moreover, our early exposure to certain flavours during childhood plays a crucial role in shaping our taste preferences later in life. Those who grew up with Marmite as a staple in their household are more likely to develop an affinity for its distinct taste, whereas those who were introduced to it later in life may struggle to acquire a taste for it.

Embracing the Marmite Magic

Whether you're a devoted Marmite lover or a staunch critic, there's no denying its versatility in the kitchen. Here are some creative ways to incorporate Marmite into your culinary repertoire:

Toast Topping: The classic Marmite on toast is a simple yet satisfying breakfast option. Spread a thin layer of Marmite on freshly toasted bread and enjoy the savoury goodness with a hot cup of tea or coffee.

Marmite Butter: Mix softened butter with a dollop of Marmite to create a savory spread that's perfect for slathering on bread, crackers, or baked potatoes.

Umami Boost: Add a teaspoon of Marmite to soups, stews, or gravies to enhance their depth of flavour. It acts as a natural flavour enhancer, adding a rich, savory note to savory dishes.

Marinades and Glazes: Use Marmite as a base for marinades and glazes for meats and vegetables. Its bold flavour pairs well with ingredients like soy sauce, garlic, and honey, adding complexity to grilled or roasted dishes.

Marmite Cheese: Mix Marmite into cheese sauces or sprinkle it over melted cheese on toast for a deliciously savory snack with a hint of umami goodness.

There's even a company that sells Marmite chocolate and another selling Marmite with peanut butter. Incidentally Marmite is still made in the same factory in the English Midlands brewing town Burton-on-Trent where it's been made since 1902.

Conclusion: To Love or to Hate?

In the end, the mystery of Marmite boils down to personal taste preferences and genetic predispositions. Whether you love it or hate it, there's no denying its status as a culinary icon with a rich history and devoted following. So, the next time you encounter a jar of Marmite, consider giving it a chance to work its magic in the kitchen. Who knows, you might just discover a newfound appreciation for this divisive delicacy.

Winging their way to you: Sauce Shop Launches Nationwide Delivery Concept Tenders & Wings by Sauce Shop® in Partnership With Sessions

Sauce Shop, the popular and award-winning British craft sauce brand, has partnered with Sessions, the Growth Platform for original food brands, to launch an exclusive delivery concept, Tenders & Wings by Sauce Shop®. 

This innovative partnership marks Sauce Shop's first foray into delivery-only operations, strategically tapping into the growing UK foodservice delivery market.

Tenders & Wings by Sauce Shop® is set to debut on February 20th, available on leading delivery platforms such as Deliveroo, Uber Eats, and Just Eat. The menu, exclusively designed around Sauce Shop's exceptional range of products, features crispy fried wings, buttermilk fried tenders, chicken burgers and more, all made using, or served with, Sauce Shop sauces, including the 3-star Great Taste Award-winning Buffalo Hot Sauce.

Inspired by Sauce Shop's triumphs in the foodservice sector, Tenders & Wings, available from over 50 dark kitchens across the nation, aspires to deliver an outstanding 20,000 meals every week by April. With an anticipated surge in user penetration in meal delivery, expected to surpass 33% by 2027 (Statista, 2022), it highlights a significant market potential for Sauce Shop's latest exciting venture.

After supplying the hospitality industry with sauces and seasonings for almost a decade, Sauce Shop has built a reputation for uncompromising quality and flavour. The range is produced without artificial preservatives or additives, delivering an authentic taste that resonates with chefs and culinary professional and foodies. The brand's mission, centred on making great tasting sauces accessible to all, aligns seamlessly with the evolving preferences of consumers in the dynamic meal delivery landscape.

“We're really thrilled to announce our new food delivery menu. Having been suppliers to the hospitality industry for the best part of a decade, it's genuinely exciting to introduce a food menu that embodies the essence of Sauce Shop. Knowing that our fans appreciate a good serving of fried chicken, Tenders & Wings by Sauce Shop is set to exceed their expectations” says Pam Digva, Co-Founder of Sauce Shop.

Dan Warne, Founder and CEO of Sessions said: "We have always believed in partnering with fresh talent, brands and creators to scale original food concepts, and our latest partnership with Sauce Shop® is a real testament to that.”

Sauce Shop is readily available at major retailers and local suppliers making it a convenient choice for chefs and establishments.

www.sauceshop.co

More delicious and special hot sauces from Tracklements

Building on the success of the wildly popular Fresh Chilli Jam the latest, steamy offerings from Tracklements are the following:-

Tracklements Rocket Hot Sauce

Made with a fiery combination of Bird’s Eye and Scotch Bonnet chillies, this vegan potent potion is a shot of molten lava for burgers, tacos, pizzas, curries, falafels and fajitas. It’s superlatively moreish on pretty much everything.

Tracklements Sriracha Chilli Sauce

Not all sriracha sauces are made equal! Tracklements take whole fresno chillies (for a fruitier flavour), chop and ferment them on site to make the base for their Sriracha which is what sets it apart from the competition. Made to a traditional recipe, a dash of fish sauce is added for an authentic tongue-tingling tang and intense heat.

Splash on to cheese on toast, egg fried rice, corn fritters, pho, spring rolls, meat, fish or mix into mayo for a delicious chippy dip. There’s nothing that can’t be brought to life with this sauce, the zhushing up possibilities are endless!

Tracklements Smokin’ Chipotle Sauce

This smokin’ hot sauce made with red chillies (for poke), smoked Chipotle chillies (for smokiness) and Scotch Bonnet chillies (just for fun!) tastes sweet, smoky and spicey. Barbecues will wonder what they’ve been missing.

It makes meats sizzle with suspense, veg explode with va-va -oom and tofu tingle with joy.

Add to pulled pork, hot dawgs, veg kebabs and jackfruit in any form. It’s also utterly fabulous with the quick and easy traditional Mexican brunch favourite - huevos rancheros – fried eggs, served on corn chips and smothered with warm, spicey salsa. Si por favor!

Tracklements Rocket Hot Sauce, Tracklements Sriracha Chilli Sauce and Tracklements Smokin’ Chipotle Sauce RRP £3.50 for 150ml each are available individually from fine food delis and farm shops nationwide and online at www.tracklements.co.uk. But it’s well worth buying all three to have in easy reach to deliver a quick flavour packed punch to make a myriad of every day dishes, dressings, dips and marinades go from fine to fabulous, in just a few shakes!

Back in 1970, William Tullberg made the first British wholegrain mustard. 50 years on William’s son, Guy, carries on his legacy. However, that one mustard has matured into eight varieties and over 40 award-winning chutneys, relishes and sauces.

A store cupboard hero for both celebrity chefs and home cooks, the range is still handmade in the green heart of Wiltshire, abiding to traditional recipes, with an underpinning principle to buy the best quality ingredients sourced locally wherever possible to ensure the products taste as good as, if not better than, homemade.

B Corp accredited Tracklements believe in business as a force for good, protecting the environment as they go.

They’re committed to make the most planet-friendly condiments you can buy minimising their environmental footprint through using recyclable packaging, their own water treatment facility, and over 10,000 square feet of solar panels, supplemented by 100% renewable electricity generated by wind and/or hydro assets. And they don’t shy away from wonky veg either!

www.tracklements.co.uk.

New Limited Edition Fudge Sauces from Artisan Confectioners Fudge Kitchen

The wonderful folks over at Fudge Kitchen have launched two very special new limited edition liquid fudge sauces in Sherbet Lemon and Butterscotch flavours.

The new fudge sauces are launching in time for Pancake Day and will be available for a limited time, but only while stocks last. The limited-edition flavours will sit alongside their current Sea Salted Caramel and Rich Chocolate Fudge Sauces.

Fudge Kitchen are known for their traditional artisan slab fudge, made in small batches in their shops. Their fudge sauce is a liquid version of the award-winning slab fudge that they are  justifiably famous for.

2023 marks Fudge Kitchen's 40th anniversary, and the business has gone from strength-to-strength in the last four decades. What started as a modest number of fudge shops has expanded into a strong e-commerce presence, flourishing wholesale business and shops in six of the UK's most visited cities.

Sherbet Lemon fudge sauce is a sweet, zingy lemon sauce that will take any pancake right up to the next level. Butterscotch fudge sauce is a decadent and creamy sauce that can be paired with ice cream, pancakes, or just about anything and can be served either hot or cold.

The latest flavours follow on from last year's successful limited-edition Raspberry Fudge Sauce. 

Priced from £4.60 the new fudge sauces can be found in Fudge Kitchen stores, and on their website. The confectionery producers have six shops in some of the UK's most historic cities, Canterbury, Windsor, Cambridge, York, Bath and Edinburgh.

Each of their high street shops offer fudge making experiences, where customers can get behind the scenes and make their own fudge 'loaf' before cutting it into slices and taking home a generous box of freshly made fudge.

The liquid fudge sauces were actually created by accident when their NPD team were experimenting with vacuum packing the original fudge. The confectioners pride themselves on their ability to innovate and trial new flavours and formats. 

The fudge menu changes seasonally to reflect national events and holidays, the next one being the King's Coronation in May. Fudge Kitchen are also launching Hot Cross Bun Caramels for Spring, enrobed in a thick layer of chocolate.

To find out more about Fudge Kitchen's fudge sauce range head to: https://www.fudgekitchen.co.uk/en/categories/liquid-fudge

Temperature Rises At Stokes Sauces

Award-winning sauce and preserve company, Stokes Sauces, has announced the launch of a new range of chilli products which will add a hot and spicy kick to mealtimes.

The Suffolk-based food company, which now produces over 100 different lines, has unveiled a range of new chilli products including a Chilli Jam, Chilli Mint Jelly and Chilli Yellow Pepper Jelly.

Packed full of the finest fresh ingredients, the new chilli products are presented in the unmistakable high-quality Stokes bottle and retail at around £3 a jar.

Rick Sheepshanks, managing director of Stokes Sauces, said: "We are truly delighted with the new additions to our brand.

"We launched our Real Tomato Ketchup with chilli back in 2006 and the product was so well received that we decided it was time to expand our range of hot and spicy sauces and preserves."

The new chilli products work particularly well with red meats and provide the perfect cheese board accompaniment, highlighting the flavour of mature cheddars and soft bries.

Rick's own favourite use for it is rather simpler, however:
'The new chilli products make a fantastic cooking ingredient and add a real kick to a pasta sauce - a Spaghetti Bolognese isn't fit for consumption in my house without a great big dollop of chilli jam," he said.

Launched in 2004, Stokes Sauces now produces in excess of over 100 different lines and its produce is widely stocked in farm shops and independent stores throughout the UK.

Leading supermarkets are now also beginning to stock key lines from the Stokes brand.

A Must have foodie stocking filler! Some real hot sauces!

Stuck for ideas for male stocking fillers this year? – Well, here’s a ‘must have’ for every woman to give to a man, and every food loving male to add to his Xmas wish list.
So, add a bit of a kick to Xmas with a unique connoisseur chilli sauce specially chosen by Hot-Headz!, stockists of the largest selection of all things chilli in the UK (www.hot-headz.com). It’s quirky, original, has fantastic novelty value and is something that will be used! In fact we believe a bottle of chilli sauce is THE perfect stocking filler for any discerning male foodie of the species, guaranteed to bring Yuletide cheer and warmth! A perfect ‘secret santa’ gift for the office Xmas party too!

We all know there is a love hate relationship between men and chillies. They can’t resist the temptation of tingling taste buds and yet when they indulge they end up asking themselves ‘why on earth did I do that?’ whilst swilling down gallons of water to kill the heat (big mistake by the way; see the FACTFILE for details!)- and then they go and do it again! It’s all down to the endorphins that chillies make us produce by creating a sense of euphoria, along with a pinch of male bravado no doubt!

And with a bottle of superb provenance chilli sauce from Hot-Headz! typically costing from £3.99 to £6.99, it won’t make a dent in the old wallet. So why not buy a bottle or even a few.

Here are our top five ‘connoisseurs’ recommendations to choose from, gradually moving up the heat scale from ‘beginners mild’ to ‘it’ll blow your head off’ (In addition to the heat, the range of flavours, colours and textures are genuinely quite remarkable and varied, just like with wines, so why not try a few and do a tasting):

1. Tapatio Hot Sauce - This year marks the 40th Anniversary of this Mexican inspired sauce that's found on every table top in bars and restaurants across the USA. A robust cayenne pepper sauce with great flavour and a sweet citrusy tang that's good for all round use. A perfect ‘easy on the heat’ sauce for the chilli novice! Hot-Headz heat rating: 3/10. £3.99 (EDITOR Makes the perfect genuine Mexican/American foods)

2. Brother Bru-Bru's Mild African Pepper Sauce - a mouth watering blend of chilli peppers, garlic and Brother Bru Bru’s rare African spices. Brother Bru Bru is in fact no other than session musician Bruce Langhorne who used to play with Bob Dylan. It's a fact that Dylan wrote Mr.Tambourine Man about Bruce. Yes that's him on the label! Splash it on or in everything! Hot-Headz heat rating: 5/10. £3.99

3. Pyromania! Wanna play with Fire? Made with habanero peppers and chipotle "Chee-Poht-Lay" (smoked jalapeno) peppers for a wonderful rich and smoky hot sauce that's great on everything from eggs and vegetables to fish, meat, rice, pasta and tofu. Getting warmer. Hot-Headz heat rating: 7/10. £3.99

4. Hot-Headz own ‘Who Dares Burns! Crushed Naga Hot Sauce’ - Now we're getting serious! A whopping 65% chilli pepper content gives this all natural sauce a killer heat with fresh, fresh flavour! The Naga Bhut Jolokia is the Guinness Book of World Records holder of the Hottest Chilli in the World. We've skilfully blended these deadly hot chilli peppers with select ingredients to make the tastiest Naga sauce on the market. In skiing parlance, this is definitely black run. Hot-Headz heat rating: 9/10. £3.99

5. Mad Dog 357 - Claiming to be the ‘World's Hottest Sauce’ this is about as hot as you can go without being classed as a food additive. This ‘not for the faint of heart’ sauce has a blend of 160,000 scoville super hot cayenne peppers, fiery hot red habanero peppers and finally a whopping 2,000,000 scoville pepper extract. Totally off-piste! A tongue scorching 357,000 Scoville unit sauce. Hot-Headz heat rating: 11/10.
£7.49 (EDITOR: Ouch, ouch, OUCH!!! This really did burn my tongue and I am not a chilli novice!)

(Collectors Edition with bullet key chain containing tiny tasting spoon! 600,000 Scoville units - £9.95)

To purchase: Go to www.hot-headz.com to order on-line OR Call: 01453 731052. P&P (UK Mainland): £2.00 - £6.75 depending on no of items ordered. Free delivery on orders over £100. Some products in the selection may need to be altered due to availability.

FACTFILE: Best to avoid water or beer if you can, to calm your poor tongue and mouth. Milk is the best method to cool them down.)

Encona perfect for your Barbecue

Encona is a range of cooking sauces and condiments with flavours from all over the world – Caribbean, Far East, Asia and the Americas.

Encona is the still the UK’s number 1 hot pepper sauce brand but has different heat levels to suit both chilli lovers and chilli novices! The range is wonderfully versatile – the perfect condiment for meat, chicken, fish, seafoods and vegetables, also drizzled into stir-fries, rice dishes, dips and salad dressings.

Great too as a marinade brushed onto food during grilling or barbecuing, stirred into soups and stews or simply as a delicious, everyday table sauces.

(EDITOR: I first came across Encona hot pepper sauce many years ago. It has been a long and fruitful relationship consisting of many meals shared with friends and family. To find out more about Encona and to see why it is so popular, visit www.enconasauces.co.uk)

Tabasco® Chipotle Pepper Sauce

Since I first found a bottle of the extremely tasty and extremely versatile Tabasco® in a local delicatessen shop in the 1970s, I have made it a practice to always kept some Tabasco® sauces at home.

And now, Tabasco® has added something else to their already fine range of sauces. Tabasco® Chipotle Pepper Sauce.

What, you might be wondering, is Chipotle? I am glad you asked me that! Since the time of the Aztecs, the Chipotle pepper (pronounced chee-POHT-lay) has been prized for its dark and smoky flavour. Vine-ripened and slow-smoked to perfection over a slow fire, this pepper produces a thick-bodied sauce ideally balanced in heat and flavour.

It is made from select smoked red jalapeño peppers and has a smooth, rich smoky flavour. It's Tabasco®’s first pepper sauce that you can sprinkle on like a condiment, or really pour on like a steak sauce or marinade!

You can dash it on drop-by-drop, but you can also use a generous amount to marinate chicken, steak, pork and more - because it's not just about adding heat, it's more about adding great a great smoky flavour. It's not too hot, but also, it is not too mild, so the result is a smoky, flavourful sauce that's the perfect sauce for marinating and barbecuing to your heart's content.

But do be aware that with Tabasco® Chipotle Pepper Sauce, buying one bottle probably will not be enough and you do not want to let your barbecue guests down, do you? So my suggestion? Get at least a couple of bottles in.