Showing posts with label sweet. Show all posts
Showing posts with label sweet. Show all posts

Thursday, 4 April 2024

The Science of Taste: Exploring Flavour Profiles and Palate Preferences

Taste is a fascinating sensory experience that goes far beyond mere consumption; it's an intricate interplay of our senses, our biology, and our cultural background. 

From the moment food touches our tongues, a symphony of chemical reactions and neural signals begins, shaping our perception of flavour. 

In this exploration, we delve into the intricate science of taste, examining flavour profiles and understanding why our palate preferences vary so widely.

The Four Primary Tastes

Traditionally, taste was classified into four primary categories: sweet, sour, salty, and bitter. However, recent research suggests that there may be a fifth taste known as umami, a savoury taste found in foods like Parmesan cheese, mushrooms, and soy sauce. Each of these tastes is detected by specific taste receptors on our tongue, which send signals to our brain, allowing us to discern different flavours.

Flavour Perception

Contrary to popular belief, flavour isn't solely determined by taste buds. Our sense of smell plays a crucial role, influencing up to 80% of what we perceive as flavour. When we chew food, aromatic compounds are released and travel through the back of our mouth to the olfactory receptors in our nose, contributing to the overall flavour experience. This is why a congested nose can significantly dull our sense of taste.

The Role of Texture

Texture also significantly impacts our perception of flavour. The way food feels in our mouths – whether it's crunchy, creamy, or chewy – can enhance or detract from our enjoyment of a dish. For example, the crispiness of fried chicken skin or the velvety smoothness of chocolate ganache can elevate the flavour experience, making it more satisfying.

Individual Differences in Palate Preferences

Why do some people love spicy food while others can't tolerate even a hint of heat? Our palate preferences are shaped by a combination of genetic factors, cultural influences, and personal experiences. For instance, individuals with a specific gene variant may be more sensitive to bitterness, leading them to avoid certain foods like dark leafy greens or grapefruit. Similarly, exposure to different cuisines during childhood can influence our taste preferences later in life.

Cultural Influences on Flavour

Cultural factors also play a significant role in shaping our flavour preferences. What may be considered a delicacy in one culture could be perceived as repulsive in another. For example, while Western cultures often enjoy desserts that are sweet and indulgent, Eastern cuisines may favour desserts that incorporate ingredients like red bean paste or matcha, which may seem less sweet by comparison.

The Future of Flavour

As our understanding of taste continues to evolve, so too does our ability to manipulate and enhance flavour. Food scientists and chefs alike are constantly experimenting with novel ingredients and techniques to create new taste experiences. From molecular gastronomy to plant-based alternatives, the future of flavour promises to be both exciting and diverse.

In conclusion, the science of taste is a multifaceted field that encompasses a wide range of sensory experiences, from the basic tastes of sweet, sour, salty, and bitter to the complex interplay of aroma, texture, and cultural influences. By understanding the factors that shape our flavour preferences, we can gain a deeper appreciation for the diverse culinary landscape and perhaps even expand our own palate horizons. So, the next time you sit down to enjoy a meal, take a moment to savour the intricate symphony of flavours dancing on your tongue.

Friday, 24 March 2023

Proper Snacks Extends Night-in Range With Indulgent Sweet and Sweet Cinnamon Popcorn Flavours

Whether you are enjoying a duvet day or a classic case of JOMO (joy of missing out), sometimes all you crave is a proper night in. 

So, grab your slippers and tie yourself up in your duvet. Netflix on. Popcorn at the ready. Tonight, we're in-in with PROPER Snack's all-new popcorn flavours.

PROPER Snacks brings excitement to its hand-popped butterfly popcorn to new heights with two new flavours, Sweet Cinnamon and Sweet, keeping you seriously satisfied with indulgent, yet healthier alternatives to your favourite sofa snacks.

Sweet Cinnamon uses the perfect blend of warm cinnamon flavours with a welcome hit of smooth caramel. This season's ultimate night-in 'snackcessory' boasts 37% less sugar than leading brands whilst being biscuity, spice and all things nicity.

What's more, PROPER Snacks is bringing that cinema-style taste to your sofa with its new Sweet popcorn. Made with its best recipe to date, the upgraded flavour is sprinkled with the perfect amount of Demerara sugar to give you a sweet and crunchy hit. To top it off, Sweet contains 24% less sugar than other leading brands and complies with the government's HFSS legislation, too!

As with all PROPERCORN, they are guaranteed to be vegan, gluten-free, high in fibre and made using all-natural flavourings and with absolutely no palm oil. Both are also under 126kcal per serve.

In line with the brand's history of championing creatives to curate its famous on-pack designs, the new flavours bring a pop of colour to your snack cupboard, thanks to vibrant packaging created by independent artists, Kelly Anna and Eva Lefmann.

Founder, Cassandra Stavrou explains “Sweet has always been our hallmark. The fact we've been able to develop this indulgent flavour with our best-ever recipe, whilst also making it healthier too, is something we're very proud of. Sweet Cinnamon is so delicious. It only lasts a few seconds in our office and we can't wait for it to hit the shelves.”

The new PROPERCORN flavours will launch in ASDA and Ocado from March, with launches in Waitrose, Sainsbury's and Tesco later in 2023. Sharing packs, RRP £1.80 / 100g.

You are what you eat. So eat PROPER.

https://proper.co.uk.