In a highly competitive market, Penn State Snacks is performing very well, with sales up 11%, so their the new range is perfectly positioned to meet the needs of the health conscious, on-the-go consumer. (EDITOR: I guess they mean you and me!)
Innovative new air popped Sweet & Salt (80g) and Monterey Jack Cheese (80g) popcorn flavours are launched this summer, along with the sizzling seasonal Spicy Tomato & Chorizo Pretzels (175g). Due to high demand, Penn State Snacks is also re-launching the popular Worcester Sauce Pretzels in share size 175g packs as well as handy 30g packs.
Steve Harger, from Intersnack, the firm behind Penn State said: “This is an exciting time of expansion for us as we launch our brand new line of popcorn and pretzel flavours. We are committed to meeting the needs of the consumer and driving forward growth throughout 2011 and beyond.
“Our team have been working hard to make certain these new flavours are of the highest quality and we would urge retailers to stock up on these guilt-free products.”
Following the trend of growth in the snacks, crisps and nuts industry, Penn State Snacks is outperforming in the baked category and with many major supermarkets stocking Penn State products and new listings in Boots and Superdrug, the brand presence is growing continually.
In a bid to refresh and add to the existing range, the growth will continue later into the year with the introduction of the only bottom coated milk chocolate pretzels on the market, as well as an addition to the seasonal range with the festive Gammon & Mustard Pretzels. (EDITOR: Must buy some for our next barbecue, they sound pretty good for barbecue nibbles, while we wait for the first food to cook!)
Steve went on to say: “All our snacks offer consumers the health benefits of a low-fat, low-calorie snack, without compromising on taste. We have been in the business of making pretzels for 15 years and after adding our delicious baked deli chips to the range in 2009, we’re now looking forward to extending further with our popcorn flavours.
“As always here at Penn State, the emphasis is on sharing and having fun and we hope our tasty new treats will continue to reinforce this.”
As the first company to produce pretzels in the UK, Penn State started production of their signature original sea salted pretzel flavour back in 1996 and since then, their popularity has steadily grown and the Great British pretzel now has a firm fan base.
Steve went on to say: “All our snacks offer consumers the health benefits of a low-fat, low-calorie snack, without compromising on taste. We have been in the business of making pretzels for 15 years and after adding our delicious baked deli chips to the range in 2009, we’re now looking forward to extending further with our popcorn flavours.
“As always here at Penn State, the emphasis is on sharing and having fun and we hope our tasty new treats will continue to reinforce this.”
As the first company to produce pretzels in the UK, Penn State started production of their signature original sea salted pretzel flavour back in 1996 and since then, their popularity has steadily grown and the Great British pretzel now has a firm fan base.