Make Mothering Sunday even more special with Godminster

Godminster has something very special to treat well deserving mothers this year, a mature Godminster Cheddar paired with an indulgent fruit cake from The Simply Delicious Fruit Cake Company, all hand-packed in a gift box to make a Cheddar and Fruit Cake Combo. The gift provides the perfect combination of tradition, sweet and savoury.

Godminster's award-winning vintage organic Cheddar is made to a unique 70-year-old recipe and has been made on the farm in Bruton, Somerset for over ten years. The Cheddar is instantly recognisable by its purple wax coating and is available in either a heart or round shape.

Godminster's owner Richard Hollingbery said, "This fantastic combination is so well-known in Yorkshire, where I was born, so to be able to offer this to people throughout the country is great. The fruit cake is made to the highest quality, by a Company we work closely with - the pairing of this with the Cheddar is a match made in heaven."

Godminster's Organic Cheddar and Fruit Cake Combo includes a 400g heart or round vintage organic Cheddar and The New Discovery Fruit Cake and retails at £26.00 including postage and packaging at www.godminster.com

Collier’s Powerful Welsh Cheddar first at Foursquare

Collier’s Powerful Welsh Cheddar is the first cheese brand to exploit the location-based social network Foursquare.
Wales’ award-winning cheese brand enjoys strong customer loyalty and was one of the first cheese brands to embrace social media channels like Twitter and Facebook to engage with its customers.

Foursquare allows users to share their location with friends by “checking in” to attractions, shops, restaurants and pubs via their mobile devices, and sharing “tips” or recommendations. They earn points for checking in and the highest number of “check ins” can lead to them being made the “Mayor” of the venue.

Collier’s Powerful Welsh Cheddar, which is made in North Wales, is urging its Foursquare friends to “check in” at top Welsh tourist venues to discover the Welsh heritage that inspired the award-winning cheese.

“We think it is important to have a two-way communication with our customers,” says Darren Gough, brand ambassador for Collier’s, "and word of mouth is still the most powerful marketing tool."

Foursquare is essentially like word of mouth with people 'talking' via mobile phone and social media.

Says Darren, “I love using Twitter to keep in touch with what’s going on and have my say. And now we have another way to reach the people who are interested in our cheese when they are on the move.”

Visit Collier’s Powerful Welsh Cheddar on Foursquare at https://foursquare.com/collierscheese