Collier’s Powerful Welsh Cheddar first at Foursquare

Collier’s Powerful Welsh Cheddar is the first cheese brand to exploit the location-based social network Foursquare.
Wales’ award-winning cheese brand enjoys strong customer loyalty and was one of the first cheese brands to embrace social media channels like Twitter and Facebook to engage with its customers.

Foursquare allows users to share their location with friends by “checking in” to attractions, shops, restaurants and pubs via their mobile devices, and sharing “tips” or recommendations. They earn points for checking in and the highest number of “check ins” can lead to them being made the “Mayor” of the venue.

Collier’s Powerful Welsh Cheddar, which is made in North Wales, is urging its Foursquare friends to “check in” at top Welsh tourist venues to discover the Welsh heritage that inspired the award-winning cheese.

“We think it is important to have a two-way communication with our customers,” says Darren Gough, brand ambassador for Collier’s, "and word of mouth is still the most powerful marketing tool."

Foursquare is essentially like word of mouth with people 'talking' via mobile phone and social media.

Says Darren, “I love using Twitter to keep in touch with what’s going on and have my say. And now we have another way to reach the people who are interested in our cheese when they are on the move.”

Visit Collier’s Powerful Welsh Cheddar on Foursquare at https://foursquare.com/collierscheese