Friday, 8 January 2016

You'll go nuts for the new Honey Cinnamon Cashew Butter from Pip & Nut!

With the craze for nut butter continuing to sweep the nation, Pip & Nut has added another all-natural, nutritious and utterly delicious flavour to its enticing range.

Available now, Honey Cinnamon Cashew Butter is a delicate blend of sweet flower honey, warming cinnamon spice and wholesome nutty goodness.

Perfect for the cooler winter days, Honey Cinnamon Cashew looks set to be Pip & Nut’s most popular flavour yet. It feels like an indulgent treat that’s delicious slathered on toast or spooned straight from the jar. Like all Pip & Nut’s nut butters this latest addition to the range is made from all-natural, quality ingredients, with no refined sugars, additives or palm oil. Plus, it’s high protein, vegetarian and packed full of vitamin E and magnesium.

In fact, for the first time, shoppers across the UK will be able to discover the nutty goodness of Pip & Nut, as all four of its delectable spreads will launch into Sainsbury’s stores up and down the country. Designed to be enjoyed at any time, not just for breakfast, the range also includes Peanut Butter, Almond Butter and Coconut Almond Butter.

Pip Murray, Founder of Pip & Nut, says, “We've been thrilled with how our inventive nuts butters have caught the imagination of the nation. Not only are they packed full of flavour and top-quality ingredients, they are also a fantastic source of protein and energy, making them a great pre or post exercise snack, a tasty way to breathe new life into breakfast and delicious and nutritious recipe ingredient.”

Hannah Murphy, Preserves buyer for Sainsbury’s adds,, “We’re pleased customers will be able to buy the Pip & Nut range in our stores.  We know our customers are looking for healthy yet delicious tasting spreads and with four delicious nut butter flavours to choose from, we're confident they'll be well received in our stores".

The Pip & Nut range comprises: Peanut Butter (RRP £2.29); Almond Butter (RRP.
£3.99); Almond & Coconut Butter (RRP. £3.99) and now Honey Cinnamon Cashew
Butter. 250g Jars, (RRP £3.99).

You can also find Pip & Nut on social media platforms:
Twitter: www.twitter.com/pipandnut
Facebook: www.facebook.com/pipandnut
Instagram: http://instagram.com/pipandnut

You can find Pip & Nut in over 1200 stores around the UK and Ireland. Including Sainsbury’s, Marks & Spencer, Ocado, Booths, Selfridges, Fortnum & Mason, Fenwick, Revital, As Nature Intended, Partridges, The Grocery, Sourced Market, The People’s Supermarket, 400+ independent cafes, delis, health food stores and gyms

What's the story of Pip & Nut?
Pip & Nut is the brainchild of aspiring entrepreneur and keen marathon runner, Pip Murray. In 2013, whilst on the hunt for a tasty protein hit to support her demanding exercise regime, she discovered there was a real gap in the market for wholesome nut butters with simple yet inventive ingredients.

Taking matters into her own hands, Pip, 27, entered her concept for ‘Pip & Nut’ into a competition titled ‘Escape to the Shed’, run by Escape the City, a company whose mission is to help talented individuals leave their unfulfilling corporate day jobs. After pipping 3000 entrants to the post, she left her day job as a Producer at the Science Museum and spent 3 months living, working and launching her business from a shed in Central London – saving valuable resources whilst concentrating on her business goals.

Using equity crowd-funding platform Crowdcube to source backing to ramp up scale, Pip secured £120k funding round in just nine days. With an original target of £100k she gained 81 investors, giving away 19% equity in the company.

Since it launched into Selfridges in January 2015, the brand has gone from strength to strength gaining a host of listings and industry acclaim. Most recently, Pip & Nut won key industry award, The Grocer New Product Award, for its Coconut Almond Butter and was declared a winner of The Virgin StartUp Foodpreneur Retail Award. In addition, all three launch flavours have been awarded a Great Taste 2015 Star:  a first for a nut butter brand.


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