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Saturday, 9 December 2023

Sandford Orchards Relaunches Rib Tickler Cider With New Charity Partnership

Leading and award-winning cider maker, Sandford Orchards, is relaunching its rugby charity cider, Rib Tickler, with donations from its sale going to Wooden Spoon, a charity whose aim is to positively transform the lives of vulnerable children and young people through the power of rugby.

Explains Chief Cider Maker, Barny Butterfield: “Rib Tickler began life as a collaboration between Sandford Orchards and the Rugby Players Association to encourage professional rugby players to gain experience outside of sport. 

"Working with a group from the Exeter Chiefs, which included international players Sam Simmonds, Sam Skinner and Jonny Hill, the players harvested, pressed, blended and bottled the first few batches of this outstanding, fresh apple cider, with the aim of raising vital funds for charity.”

The legacy continues and now, following a rebranding of Rib Tickler, Sandford Orchards has confirmed its rugby charity partner, Wooden Spoon. Every bottle or pint of Rib Tickler sold will help support the incredible hard work of Wooden Spoon with £10 donated to them for every barrel sold, including all bottle sales. 

Wooden Spoon is the children's charity of rugby. They're a grant-making charity and fund life-changing projects all across the UK and Ireland. In the last year, despite hard conditions, they raised and distributed £1M in grants to support 107 charitable projects helping over 1,113,000 vulnerable children and young people.   

The first cheque for £3,900 has already been handed over and Sandford Orchards will be keeping in touch with the charity throughout the partnership to find out how their donation is helping vulnerable children. Barny adds: “This is our chance to give back as a business to a hugely impressive charity doing vital work. I'm looking forward to visiting some of the projects which we have helped to fund. It's a real pleasure to see the money go to work for children in areas that badly need the support.”

Rib Tickler Cider (ABV 5%) is a fabulous addition to the Sandford Orchards range with rich aromas of honey and baked apple, ripe and buttery on the palate, with a moreish apple skin flavour, balanced with a crisp, natural acidity. It is available in 500ml bottles, RRP £29.75 for 12 and a 20 litre Bag in Box, RRP £58.90 from www.sandfordorchards.co.uk as well as selected retail outlets. 

Founded in 2002, independent, family-owned Sandford Orchards is based in Crediton, Mid Devon in the oldest working cider mill in the UK. Sandford Orchards takes a fresh, natural and low impact approach to producing cider. Combining tradition and innovation, Sandford Orchards produces an award-winning range of core session, traditional, fine and fruit ciders.

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Crave End a Successful 2023 With the Launch of Bisco's; a Free-from Twist on the Dunkable Cookie Sandwich Biscuit

CRAVE, the renowned pioneers of free-from snacking, proudly introduces its latest masterpiece; Bisco's, a golden biscuit sandwich with a vanilla cream filling and sprinkles. This launch marks the latest new product development in CRAVE's free-from range, launching into Sainsbury's from 31st December 2023.  

Following Sainsbury's announcement of a new format that combines frozen, ambient, and chilled free-from products all in one aisle, CRAVE is set to launch a range of new products into Sainsbury's this year to help bolster the options for their free-from customers.   

Bisco's is the first new product in a new series of NPD for 2024, launching into Sainsburys from 31st December 2023. 

PRODUCT: Bisco's 

DESCRIPTION: Golden sandwich biscuits filled with a vanilla cream and sprinkle centre 

PRICE: RRP £3.50 

PACK SIZE: 130g 


RETAILER: Available from Sainsbury's from 31st December 2023  

Continuing to battle against and challenge the status quo, CRAVE came under scrutiny earlier in the year for some of their products getting rather close to the branding of other big multinational brands. 

On the launch of Bisco's Rob Brice said, “In the office, we had lots of fun coming up with a name for our first biscuit product, we toyed with 'Noreo', but after our accountant advised us, we don't have budget for another lawsuit this year, we settled on Bisco's! 

"We really like to think they encapsulate the fun of a Disco with the taste of a Birthday cake. Obviously Bisco's are very different from any other circular biscuit, being vegan and free from the top 14 most common allergens, whilst still being tasty and ready to dunk (if you like that sort of thing)!” 

Rob, who is an expert in food development, founded CRAVE in 2020. Following on from his appearance on the TV Show Aldi's Next Big Thing in 2022 with his free-from maize snacks, CRAVE has gone on to secure listings with major retailers such as Asda, Morrisons, Ocado and more recently, Sainsbury's. 

Standing up for inclusivity, CRAVE's products are designed to be enjoyed by everyone. They are gluten-free, vegan, and free from milk, egg, and lactose, ensuring that individuals with dietary restrictions never experience that FOMO. 

Want to join the CRAVE revolution and become a stockist? Please email hello@cravenomore.co.uk 

https://cravefreefrom.co.uk

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