Perfect for non-drinkers and the sober-curious, or the night's designated driver, who still want to enjoy their favourite cocktails, Mavrik's new Passion Star Martini and Espresso Martini are now available to taste alongside the four other great founding flavours.
According to The Portman Group, the no/low drinks category is growing, with 32% of UK drinkers now semi-regularly consuming low or no alcohol products.
With 18% of people also classed as non-drinkers, Mavrik's alcohol-free cocktails are the perfect option for those searching for a cocktail alternative that still looks good and tastes divine.
Alongside its four original flavours, the new Passion Star Martini and Espresso Martini promise to bring the same 'wow' factor that Mavrik fans have come to expect and fill a demand for virgin versions of these hugely popular combinations.
“We already have four delicious, low-calorie non-alcoholic cocktails, but with the rise in popularity for Martini-based drinks, we wanted to give our customers two new indulgent alternatives they can happily enjoy over the summer months,” says Mavrik director, Andrew Mallinson.
Mavrik's Passion Star Martini is inspired by the much-loved Pornstar Martini - the UK's favourite cocktail for millennial women- and is a smooth and fruity nitrogen-infused passion fruit and vanilla cocktail featuring a rich rum flavouring and sophisticated exotic juices. The perfect super convenient summer cocktail for the free-spirited.
The new Espresso Martini is also nitro-infused to produce a velvety smooth indulgent espresso cocktail with scrumptious coffee flavours, backed with subtle dark chocolate, caramel and vanilla notes, providing customers all the great flavour of a traditional Espresso Martini, but without the alcohol content.
“Our non-alcoholic cocktails are made from the best-quality ingredients, so customers can enjoy all the fabulous flavour combinations whilst still feeling fresh, alert and free from the typical sugary aftertaste you can get from alcoholic cocktails. With our virgin cocktails there is zero compromise on taste or enjoyment,” adds Mallinson.
Each 200ml can offers two servings, when poured into a traditional Martini glass. Alongside its new Martini variants the four original delicious alcohol-free combinations are available in 250ml cans:
AROMATIC G&T: a sublime and refined low calorie pink G&T, without the naughty ingredients (currently shortlisted in the Scottish Retail Food and Drink Awards)
CUBAN MOJITO: a totally gorgeous, low calorie, indulgent alcohol-free Mojito cocktail inspired by the renowned Cuban highball.
VENETIAN SPRITZ: a refreshing, spirit lifting, low calorie Spritz that takes its cues from the classic Venetian cocktail.
STORM & SPICE: a fiery, tongue tickling, low calorie Dark & Stormy type drink; the alcohol-free version of the classic and spicy Bermudan rum cocktail.
Mavrik's Passion Star Martini and Espresso Martini drinks are available to stock from https://www.mavrik-drinks.com, RRP £11.80 for a pack of 4.
Core Mavrik drinks have a RRP £9.75 for a tasting pack of all four flavours or a mixed case of 12 for £23.80. All Mavrik drinks are gluten free and suitable for vegans and vegetarians.