Double Dutch Secures £4m Funding to massively boost business growth

Double Dutch, the outstanding producers of award-winning premium mixers and tonics, has announced the completion of its latest funding round, securing a £4m investment. The news comes after the female-founded brand grew distribution by a stunning 63% in the last year alone. 

As the market player with the fastest volume growth in the category, the premium drinks brand has completed this latest round of funding to grow the brand in the UK, strengthen its sales team and drive growth in export, with a primary focus on its secondary home market, Benelux, the UAE, and planning entry to the APAC region.

As part of its mission to double the expectations of mixers, Double Dutch has now secured the backing of over 40 F&B and hospitality industry investors, including the likes of the Heineken - De Carvalho Family. 

The new funding is part of plans to ready the drinks brand for its next stage of growth, where Double Dutch will be using a proportion of the £4m funding secured towards strengthening the brand in its UK domestic market to further build brand awareness. 

Innovation continues to be a key focus of the brand, with new trending mixer flavours planned over the next two years to meet consumers' tastes. The brand also plans to expand the drinking occasions for Double Dutch consumers, expanding into new adult soft drink categories, and supported with a social-first strategy and integrated marketing campaigns to ensure the brand remains first-to-market with innovative new product development. 

The investment will be used to drive deeper distribution in the on and off-trade, including new markets, with the UAE pinpointed as a key target for its all-year-round no/low opportunity. 

The rapid growth has also led the inspiring drinks brand to expand the Double Dutch team across sales and HR, both in the UK and within in export markets. The appointment of an HR manager brings with it a new global recruitment strategy.   

To cement its position in the UAE region, Double Dutch has appointed Benita Bohsali as its Head of International Growth, who has previously supported businesses including MMI, Red Bull and Heineken. 

In her new role, Bohsali will be responsible for strategic and commercial planning, with a focus on the key cities of Dubai and Abu Dhabi to increase on and off-trade listings and drive overall growth for the brand. 

Raissa & Joyce de Haas, co-founders of Double Dutch, said: “We're really delighted with the continued support from our investor partners and we are really looking forward to them being a part of the next stage of our exciting journey. We're super proud to now be one of the fastest-growing mixer brands and can't wait to see our further growth in the UK, Benelux and beyond.” 

Ewan Venters, CEO at Hauser & Wirth and Investment Director at Double Dutch, added: “Watching Double Dutch grow into one of the most dynamic businesses in the drinks industry today has been a real pleasure. 

"Their stratospheric rise in the world of mixers has been through incredible hard work, a robust strategy and an unwavering vision to shake up the mixer market. As their Investor Director, it's been really exciting to help shape the next stage of business acceleration with the planned impact of this fundraise on their growth ambitions. This brand is one to watch.”

Double Dutch is now stocked in over 45 countries around the globe, including as the exclusive tonic for Soho House, worldwide.

The Double Dutch drinks take inspiration from the world of natural flavours, with unique, bold and sometimes unexpected flavour pairings, are always produced employing only high quality ingredients and have absolutely zero artificial flavouring, colours or preservatives whatsoever. 

All the products are naturally vegan and are also gluten free, and as part of the twin founders' mission to do business the right way, the brand is proudly Carbon Neutral and is pursuing B-corp status.  

The full range of Double Dutch flavours are available via the Double Dutch website or Amazon, with a select range of the brand's mixers available at Waitrose or Ocado and Tesco.

To stock Double Dutch, email sales@doubledutchdrinks.com  

www.doubledutchdrinks.com 

Your Coronation cocktails need Double Dutch mixers

Double Dutch has launched a special Coronation Party Starter Pack at £49.99

So, you can get ready for the Coronation with their flavourful Coronation Party Starter Pack! 

As the sun begins to shine it's the perfect time to celebrate with friends sipping flavourful cocktails in their garden.

With a case of their Cucumber & Watermelon and Pomegranate & Basil mixers, their Coronation Party Pack has everything you can possibly need to kick start your gatherings with family members and friends.

Each pack includes:

x1 Distinctly Double Dutch bottle opener

x1 Beautiful Double Dutch outdoor cushion

x10 Premium double walled Double Dutch paper cups

x1 case (24 200ml bottles) Double Dutch Cucumber & Watermelon mixer

x1 case (24 200ml bottles) Double Dutch Pomegranate & Basil mixer

The Coronation Party Pack can be purchased from DoubleDutchDrinks.com for a nifty £49.99.

Double Dutch very premium mixers are also available from leading retailers.

Making cocktails this Christmas season? Make sure the answer is 1870!

Available to buy in Waitrose and priced at a very modest 89p for a 1 litre bottle, 1870 Mixers are the ultimate soft drink for a touch of luxury at home without a hefty price tag! 1870 Mixers can be enjoyed on their own over ice, or as the finest accompaniment to alcohol.

1870 are excited to announce the transformation of their classic mixer range, complete with exquisite flavours from around the world to compliment their pure Kentish spring water.

All of 1870’s seven varieties are made with pure spring water, bottled at source in Kent's Garden of England to deliver optimum taste and refreshment, in keeping with the brand’s heritage as a Great British mixer.

1870 have endeavoured to source the finest natural ingredients from around the world, to ensure a perfectly cosmopolitan blend of flavours. From Lemonade blended with Argentinian lemon oil and Ginger Ale made with fiery African ginger, to crisp Tonic created from the finest Brazilian essential oils, 1870 mixers have all been expertly blended using premium ingredients to deliver optimum taste. The range of seven variants can be enjoyed on their own as a refreshing drink, or as the finest accompaniment to alcohol. (EDITOR: And there's real Quinine in the Tonic Water!)

1870 are the original premium British mixers and the ultimate drink for entertaining, a special occasion, or simply relaxing of an evening. Grab a tall glass, plenty of ice and a dash of alcohol if you wish, for an exquisite taste sensation every night of the week.

For details visit www.1870mixers.co.uk

Available in 7 varieties – Tonic Water, Tonic Water Light, Soda Water, Bitter Lemon, Lemonade, Lemonade Light and Ginger Ale

Available in selected Waitrose stores nationwide, as well as all good independent and wholesale stores.

·         1870 is made by Silver Spring, one of the UKs largest independent soft drinks manufacturers. Founded in Folkestone , Kent in 1870. (EDITOR: Hence the 1870 name!)

·         All varieties are made with pure spring water from the Silver Spring in Kent .

·         Cocktails served at the ‘Around the World with 1870’ launch event were expertly blended with the following premium spirit brands: Crystal Head Vodka, Teichenne Kiwi, Four Roses Bourbon, Teichenne Raspberry, El Dorado 7, Teichenne Peach, El Dorado, Teichenne Apple, Goldschlager.

EDITOR: What about the all important question? Which is: What do they taster like? Extremely good. They compliment the spirit/s you are mixing them with, without overpowering the taste of the spirits, yet are strong enough to be ideal for serving chilled, as they come, over ice for a refreshing and non-alcoholic drink.)