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| Image courtesy Clker-Free-Vector-Images Pixabay |
But for those living with arthritis, joint pain, reduced grip strength, or other physical conditions, this simple task can be a frustrating, painful, and even impossible challenge.
It’s high time that manufacturers in the food, supplement, and pharmaceutical industries make accessibility a priority when designing their packaging.
The Everyday Struggle of Difficult Packaging
Imagine needing to take your medication but being unable to access it because the packaging is too stiff or fiddly. For individuals with arthritis, limited mobility, or neurological conditions, this isn't just an inconvenience—it's a real barrier to maintaining their health and independence.
According to the Arthritis Foundation, millions of people in the UK alone live with arthritis or related conditions that affect their hands and joints, making it difficult to perform everyday tasks like twisting off a jar lid or pushing a tablet out of a blister pack.
It's not just arthritis sufferers who struggle with packaging. Older adults, those with disabilities, or even people recovering from injuries can also find modern packaging designs nearly impossible to handle. The issue isn't limited to medication either—food items, dietary supplements, and everyday household products are often packaged in a way that assumes everyone has the same level of physical ability. The reality is that we live in a world where one-size-fits-all solutions simply don’t work.
Why Accessible Packaging Matters
The consequences of inaccessible packaging can go beyond mere inconvenience:
Health Risks: If people cannot open their medication packaging promptly, they may miss doses or take incorrect amounts, which could exacerbate their condition. In an emergency, inaccessible packaging could have serious consequences.
Nutritional Impact: Struggling to open jars, cans, or containers of food can discourage individuals from choosing nutritious options, pushing them towards easier but often less healthy alternatives.
Psychological Toll: Being unable to perform simple tasks like opening a bottle can have a negative impact on self-esteem and independence, especially for older adults who may already be feeling vulnerable.
What Needs to Change: A Call to Action for Manufacturers
It's time for manufacturers to put accessibility at the forefront of their packaging design. Here are some practical solutions that can make a world of difference:
Ergonomically Designed Lids and Caps: Replace hard-to-grip, twist-off lids with options that require less force to open. Consider implementing features like larger grips, flip-tops, or squeeze mechanisms that are easier for those with limited hand strength.
Easy-Open Seals: Many jars and containers have seals that require considerable force to break. Instead, manufacturers could use pull-tab designs that are easier to grasp and tear, similar to how some soup cans now include pull tabs instead of traditional can openers.
Blister Pack Innovations: Medicine blister packs often require significant force to push out a tablet. Including perforations or textured surfaces that aid grip, or creating pull-out pouches, could simplify this process.
Clear Labelling for Accessibility: Packaging should include clear instructions that are easy to read, with contrasting colours for those with vision impairments. Including tactile cues, such as raised symbols, can also help those with limited vision.
User Testing with Diverse Groups: Involving people with arthritis, reduced mobility, or other conditions in the testing phase can lead to designs that truly work for everyone. Collecting feedback from real users ensures that manufacturers understand the practical challenges faced by their consumers.
The Business Case for Inclusive Packaging
While it’s clear that accessibility is an ethical imperative, it’s also a smart business move. The population is ageing, and people are living longer with chronic conditions. By 2030, nearly a quarter of the UK’s population will be over 65, with many experiencing conditions like arthritis. Brands that prioritise accessible packaging can tap into this significant market, enhancing their reputation and loyalty among older adults, caregivers, and those with disabilities.
Additionally, inclusive packaging design is not just good for individuals with specific conditions—it benefits everyone. Who hasn’t struggled to open a stubborn jar or bottle at some point? When packaging is easier to open, it’s a win for consumers of all ages and abilities.
Conclusion: Making Accessibility the New Norm
The ability to open a jar of food, access a vitamin supplement, or take necessary medication should not be a privilege reserved for those with full physical strength. It’s time for manufacturers to recognise the diverse needs of their consumers and design packaging that is truly accessible.
By making these changes, companies can demonstrate a genuine commitment to inclusivity, enhance customer satisfaction, and ultimately make their products more appealing to a broader market. Let’s call on manufacturers to put people first and design packaging that empowers everyone to live independently and healthily. The future should be one where no one is left struggling with packaging that puts barriers between them and their wellbeing.
Now is the time for manufacturers to step up—because accessibility is not just an option; it’s a responsibility.
