Stella Artois Cidre is a premium-crafted, Belgian cider made from hand-picked apples which are bursting with flavour. They are fermented in Belgium and imported to the UK – giving Stella Artois Cidre a crisp and refreshing taste.
Available in ASDA and Tesco from now, before rolling out nationwide in May, Stella Artois Cidre will be served chilled over ice in its own, unique chalice glass in bars across the UK, providing the customer with a vibrant, medium-bodied drink which is clean and thirst-quenching on the palate.
Inspired by more than 600 years of brewing tradition and famous for delivering a premium and unique Belgian taste experience, Stella Artois is uniquely positioned to launch the refreshingly different Stella Artois Cidre, which reflects the brand’s premium nature, quality, craft and heritage.
James Watson, Marketing Director at Stella Artois points out: “Stella Artois Cidre will broaden the Stella Artois superior drinking experience and meet the different needs of our discerning clientele, yet retaining all the elegance and sophistication of Stella Artois. This is another demonstration of our commitment to innovation and investment in Stella Artois – including the launch of Stella Artois Black and Stella Artois 4 per cent – the most successful alcohol launch in the last ten years.”
For more information visit www.stellaartois.co.uk/cidre