Showing posts with label Tom Avery. Show all posts
Showing posts with label Tom Avery. Show all posts

Friday, 20 October 2023

Introducing the Watercress Guru: Tom Amery

Tom Amery, widely known as 'The Watercress Guru', is the MD of the UK's largest grower of watercress, The Watercress Company which is based in Dorset. 

As a dedicated advocate for this highly nutritious, deliciously peppery leafy green that has been recently declared the 'world's healthiest food', Tom's mission is to bring watercress back into the spotlight and help people rediscover its incredible nutritional value.

The Watercress Revolution

Far more than a garnish, no other square metre of crop could produce multiple harvests and offer such nutrient density as a naturally fertilised, non-polluting watercress bed. It's incredibly rich in vitamins, minerals and antioxidants, which, according to the ANDI nutrient index, ranks it way ahead of superfoods such as blueberries, edamame, broccoli or spinach.

Wildlife 

Watercress is famed for its ability to improve water quality. The mineral-rich, fertile rivers and streams that flow from the watercress beds provide a healthy ecosystem with critical habitats for a variety of species, including endangered white-clawed crayfish, eels, slow-worms, grass snakes, minnows and toads with owls in nearby trees.

Background

Tom studied Commercial Horticulture at Writtle College which cultivated his love of nature and pursuit for sustainable farming practices. This experience, together with an overseas trip to Zimbabwe and Australasia after college, encouraged Tom further, but on his return to the UK he was searching for a more unique crop to work with.

Tom joined The Watercress Company in 1999 as Trainee Technical Manager. Nearly 24 years later, there are few people who know more about the cultivation and wonder of watercress than Tom. He works tirelessly investing into watercress research, developing growing practices with the team and the challenge of delivering fresh watercress to consumers throughout the UK. 

Tom Amery - The Watercress Guru, says, “I am on a mission to elevate watercress to its rightful place in our diets. It's not only a delicious choice, but a responsible one for our health and the environment. Just adding watercress to our diet once a week will impart significant health benefits and improve our wellbeing.” 

Getting watercress on the menu

To encourage the nation to embrace watercress, Tom collaborates with chefs to develop innovative recipes. Over the years, Tom has worked with names such as The Hairy Bikers, Marcus Wareing, Jamie Oliver, Mary Berry, Raymond Blanc, John Torode and other food heroes to spread the word about watercress's versatility and unique flavour.

Entrepreneurship

The thriving Watercress Company that Tom operates serves as a model for responsible agriculture, showcasing the importance of clean water sources and low-input growing practices. The UK-based company runs farms across Hampshire, Dorset and for winter supply - in Jerez, Spain.

https://www.thewatercresscompany.com.