A Refreshing New Arrival: Siren’s Sparkling Hopwater Lands in M&S

Fancy something sparkling, refreshing and a little different? Siren Craft Brew’s Sparkling Hopwater has arrived in M&S, bringing a fresh option to the growing world of alcohol-free drinks.

The Berkshire brewery’s Krush variety is now available in 440ml cans in 179 M&S stores nationwide. 

That puts this drink within reach of more shoppers looking for something beyond the usual soft drinks.

So, what exactly is hopwater? Think sparkling water with the flavour and aroma of hops, the ingredient familiar to beer lovers. 

Siren’s version contains 0% alcohol, zero calories and zero sugar, making it an appealing choice when you fancy a refreshing drink without the booze.

And while the name might suggest something bitter, Siren describes Krush as having a sweet fruit note, with a clean, effervescent finish. 

That fruity character comes without sugar, offering a different sort of refreshment for anyone keen to explore new flavours.

The inspiration for Siren’s range came during a trip to Oregon’s hop harvest in September 2023. Head brewer Sean Knight and founder Darron Anley noticed growing enthusiasm for hopwaters among American brewers and hop growers, who were exploring ways to use hops beyond traditional beer.

Siren launched its own UK range in 2024, initially producing Nelson Sauvin, Citra and Idaho versions. Now, the M&S listing gives hopwater a chance to reach a much wider audience.

Commercial director Andy Nowlan says the drink has already become a staple in Siren’s bars and an important part of its range. He also praised M&S for backing a product that remains relatively unfamiliar to many British shoppers.

For those curious to compare varieties, Citra is currently available directly from Siren online and at its venues. Nelson Sauvin is expected to return online and in venues soon, according to the brewery.

Based in Finchampstead, Siren has been brewing since 2013 and has built its reputation on modern beers packed with flavour. Its move into hopwater brings that interest in hops to a drink suited to a different occasion.

Whether you are taking a break from alcohol, planning an evening or simply bored with your fizzy drink, this could be something to pop in the fridge and try.

Here at That’s Food and Drink, we welcome more choice for people who want an interesting alcohol-free option. A sparkling drink with hop character sounds like a refreshing addition to the shelves. Will hopwater find a place in your shopping basket?

We must confess to having developed a taste for Siren's beers. As for hop water? We'll check out our nearest M&S branches soon!

Siren Craft Brew Strengthens Links to Reading Football Club

Siren Craft Brew is the new principal sponsor of The Tilehurst End, one of Reading Football Club's longest running, and most popular fan-run media platforms. 

Comprising a website and podcast with over 700 episodes, The Tilehurst End has chronicled the ups and downs of Reading Football Club from the final days of Sir John Madejski through to the present day. 

The partnership is the latest piece of a puzzle that has seen Siren Craft Brew take over as official beer supplier to the Reading FC fanzone, located at the Select Car Leasing Stadium, and Siren's RG1 bar hosting its first live football podcast event with The Tilehurst End, at the end of the 2025/26 season. 

As part of the sponsorship, Siren's RG1 bar in Central Reading will continue to host live Tilehurst End podcast events as the 'home away from home' for supporters travelling from Reading Town Centre. The next live podcast event is scheduled for the Bradford City home game on Saturday, October 3 (time to be confirmed). 

There will be Siren giveaways throughout the season on the podcast and exclusive monthly prize draws for Patreon members. Additionally, all Tilehurst End listeners can use code Tilehurst10 to receive 10% off their next Siren Webshop order over £30. 

Pictured are Ben Thomas of The Tilehurst End and Andy Nowlan, Marketing Manager at Siren Craft Brew.

Ben Thomas, The Tilehurst End podcast host told That's Food and Drink: "I'm delighted to welcome Siren Craft Brew as our main podcast sponsor here at TTE. We've developed a strong relationship over the last few months, and I'm really pleased to make it 'official'. 

"There are lots of things for our fans to look forward too, including more live pods, giveaways of merchandise and beer and having a stronger presence at their flagship bar, RG1. I'm grateful for the support they have shown us and the faith they have put into our podcast and with Siren now holding a space at the stadium in the fanzone, there is lots of scope for collaboration moving forward. 

George Upton, General Manager, Siren RG1 in Central Reading commented: "We're incredibly excited to get closer to Royals fans working alongside the best RFC podcast! We love that Siren are part of the fanzone and we can support them by being the home for all reading fans in the town centre itself! Especially being so close to the station too."

Siren Craft Brew invites Cheltenham community to back its new bar

Siren Craft Brew is preparing to open a new Cheltenham bar this September, and local people are being invited to help shape the venue while receiving generous rewards in return.

The independent Berkshire-based brewery is taking over the former BrewDog premises in Cheltenham’s Brewery Quarter. 

The new bar will offer over 30 lines of brewery-fresh beer and cask ale, alongside wines, cocktails, alcohol-free drinks and what Siren promises will be a "seriously good" food menu.

To support the opening, Siren has launched a four-week Crowdfunder campaign. Contributions start at £50, with supporters receiving 150% of their pledge as credit to spend at the Cheltenham bar or through Siren’s online shop. Further rewards include limited-edition merchandise and invitations to exclusive events.

Community involvement has played an important part in Siren’s development. Around 1,500 people invested in the brewery through an equity crowdfunding campaign in 2018. A later campaign for its Reading town-centre venue, Siren RG1, attracted 1,777 supporters and generated over £400,000 in boosted bar credit.

The Cheltenham venue stands on a site with more than 230 years of brewing history. Its redesigned interior will include areas for casual drinks, quieter conversations and private bookings, helping it appeal to beer enthusiasts and those who prefer other drinks.

Two large Siren murals, created by an artist local to Cheltenham, will help give the bar its own identity. There will also be a permanent space acknowledging those who backed the campaign.

Danny Wratten-Sanchez, Siren’s Hospitality Area Manager, said the Crowdfunder would enable the company to “go the extra mile” with the venue and create something distinctive for Cheltenham.

“There’s a buzz already before we’ve launched the Crowdfunder, which is really exciting,” he told That's Food and drink. 

“It will be one of the biggest openings of an independent venue in the area in years.”

Founded 13 years ago, Siren has grown from a small industrial-estate brewery into a company employing more than 80 people. During 2026, it expects to brew the equivalent of almost four million pints.

The new opening will place Siren within Cheltenham’s growing independent beer scene, which already includes local brewery DEYA. It should also bring fresh variety to the Brewery Quarter’s hospitality offering.

The Cheltenham bar is expected to open in September, subject to building work and launch arrangements. The Crowdfunder will remain open for four weeks, with no extension currently planned.

https://www.crowdfunder.co.uk/p/siren-craft-brew-cheltenham

Siren Sounds for Reading FC

Reading Football Club is delighted to welcome Siren Craft Brew as its new Official Local Brewing Partner.

Based just down the road in Finchampstead, Berkshire, Siren will have a prominent presence in the Fan Zone at the Select Car Leasing Stadium, giving Royals supporters the chance to enjoy a selection of locally brewed beers ahead of every home fixture.

Founded in 2013, Siren Craft Brew has grown from its Berkshire roots to build a national reputation for innovative, award-winning beers, making this a natural partnership between two organisations proud to call the county home.

Among the Siren favourites available to supporters will be Lumina Session IPA, alongside Show Your Stripes, a lager created in collaboration with the University of Reading and inspired by its famous Climate Stripes.

The Climate Stripes have become recognised around the world as a powerful visual representation of our changing climate, and are a campaign Reading Football Club has also been proud to support and promote over recent years.

Tim Kilpatrick, Chief Revenue Officer at Reading Football Club, told That's Food and Drink:  “We're delighted to welcome Siren Craft Brew as our Official Local Brewing Partner.

“Siren are a fantastic Berkshire success story and have already built a great connection with many of our supporters, so we're really pleased to bring their beers into the Fan Zone on matchdays.

“We want the Fan Zone to continue developing into a real destination for supporters before kick-off, and having a quality local brewery like Siren involved is another important part of that.

“We're looking forward to working closely with the Siren team throughout the season, including some fun activations for Royals fans along the way.”

Andy Nowlan of Siren Craft Brew added: “We're incredibly proud to be officially connected to Reading FC. Our customers, teams and local community have overlapped for so long, it feels like a very natural fit, and a privilege as an independent brewery to have this opportunity. Royals fans can expect not just brewery-fresh beer on matchdays in the Fan Zone, but plenty of other rewards and surprises throughout the season.

"We can't wait to get started!”

Siren is kicking things off by offering Royals season ticket holders free fries with their pints on matchdays at the brewery's town centre tap room, with more offers hitting member's inboxes this week.

sirencraftbrew.com