Shandy Census Reveals UK's Biggest Shandy-Loving Cities

Data from Shandy Shack, which has analysed its sales figures since launching in 2018, reveals where the nation's shandy fans are, with cities across the UK embracing a fresh take on the classic serve.

The results are showing that shandy isn't just a Southern secret, with Manchester, Birmingham and Liverpool loving the modern twist on this iconic combination.

This shandy revival also reflects a wider cultural shift towards “newstalgia” where consumers are rediscovering much-loved classics from the past, but with a modern twist. 

From retro flavours and heritage brands to reimagined pub favourites, people are increasingly drawn to products that offer a sense of familiarity and nostalgia while still fitting the way they live and drink today.

The UK's top 10 shandy-loving cities according to Shandy Shack sales data are:

 London

 Bristol

 Reading

 Manchester

 Oxford

 Southampton

Birmingham

Cheltenham

Liverpool

Salisbury

As consumers increasingly look for drinks that offer flavour, quality and the ability to enjoy longer occasions, Shandy Shack believes shandy is perfectly placed for this new era of drinking.

This August Bank Holiday, the craft shandy brand is inviting Brits to put old perceptions aside and rediscover shandy, a drink that has been overlooked for years but is ready for a new generation.

Founded by Tom Stevens, Shandy Shack was created to challenge outdated assumptions about shandy and prove that it is anything but a compromise.

Tom Stevens, founder of Shandy Shack, told That's Food and Drink: “Shandy was never the problem. It's always been a cracking drink, it just got stuck in the past while everything around it moved on. Beer got cooler, craft exploded, cocktails had their moment, and shandy was left behind with this reputation of being something your dad or grandma drank.

“The funny thing is, people often make their minds up about shandy before they've even tried it. They assume it's a watered-down beer or a compromise. Then they taste ours and the reaction is almost always the same: 'Hang on, that's actually really good.'

“At the same time, the way people drink is changing. More and more people want flavour and quality, but they don't necessarily want something that's going to knock them sideways after a couple. Whether you're watching the football, spending all day at a festival, firing up the BBQ or sat in a pub garden with your mates, people want a drink they can enjoy throughout the whole occasion – and that's exactly where shandy comes into its own.”

With sales momentum building and consumers continuing to embrace drinks that balance flavour with sessionability, Shandy Shack is inviting Brits this August Bank Holiday to challenge their assumptions, try shandy again and discover why this much-loved British classic is ready for a revival.

Shandy Shack has had its 3 biggest ever sales days in the last three months, and Google Trends notes that searches for 'shandy' in the last 3 months are up 150% versus the previous 3 months, and 'how to make shandy' is up a whopping 5000% over the same period.

https://www.shandyshack.co.uk

Shandy Is Back! Shandy Shack Gives a Classic British Favourite a Fresh New Look

Shandy is enjoying something of a renaissance, and Shandy Shack is determined to lead the revival. 

The independent drinks brand has unveiled a bold new look as it enters the next stage of its journey following its acquisition by SHS Drinks, bringing one of Britain's most nostalgic drinks firmly into the modern craft beer scene.

Founded by three friends in 2018, Shandy Shack has built its reputation by reimagining traditional shandy for today's drinkers. Rather than simply mixing beer with lemonade, the company combines craft beer with natural fruit flavours to create refreshing, lower-alcohol drinks that are full of flavour while sitting at an approachable 2.5% ABV.

Now, with the backing of SHS Drinks and growing availability through Sainsbury's, direct-to-consumer sales and a successful collaboration with M&S, the brand is hoping this summer will become "the summer of shandy".

The refreshed packaging has been designed to make it immediately obvious what customers are buying. Each can now proudly displays the word "shandy" alongside its main fruit flavour, helping shoppers quickly identify the drink while keeping the familiar Shandy Shack logo and colours that existing fans already recognise.

The recipes themselves remain unchanged, so loyal customers can expect exactly the same flavours they've come to enjoy.

The updated range includes Lemon Shandy with IPA, Elderflower Shandy with Lager, Raspberry Shandy with Lager and Ginger Beer Shandy with Pale Ale. Each has been created with a different occasion in mind, from seaside afternoons and summer barbecues to cosy evenings by the fire.

One standout in the collection is the Elderflower Shandy with Lager, brewed in collaboration with Bottle Green®. Combining crisp pilsner with fragrant elderflower cordial, it offers a light floral character that feels perfectly suited to warm summer afternoons. 

Also made with Bottle Green®, the Raspberry Shandy with Lager delivers bright berry flavours balanced by a refreshing lager base.

Meanwhile, the Lemon Shandy with IPA uses Citra and Mosaic hops alongside natural lemonade for a modern twist on the traditional pub favourite, while the Ginger Beer Shandy with Pale Ale offers warming ginger spice layered over a smooth malty pale ale.

The rebrand comes at a time when fruit beers and lower-alcohol drinks continue to attract growing interest from consumers looking for flavour without high alcohol content. Shandy Shack's collaboration with M&S has already demonstrated that appetite, with the retailer reportedly selling one co-branded can every minute since launch.

Whether you're rediscovering shandy after years away or trying it for the first time, Shandy Shack's refreshed range shows that this classic British drink is far from old-fashioned. With quality craft beer, natural fruit flavours and a focus on easy-drinking refreshment, shandy looks set to be making a very welcome comeback this summer.

shandyshack.co.uk