Their delicious and versatile range of plant-based seafood not only makes sustainable swaps straightforward but also offers a more affordable alternative to traditional seafoods. (And also good for those with seafood allergies, too, perhaps?)
With fisheries worldwide being pushed to their limits, choosing HAPPIEE!™'s plant-based alternatives represents a meaningful step towards a more sustainable future.
International Head of Policy and Communications at Veganuary, Toni Vernelli, comments - "A recent survey of Veganuary participants found fish and other seafood is one of the food groups they miss most when trying vegan with us. We're delighted to see options like HAPPIEE!™'s plant-based seafood emerge, providing accessible alternatives that we hope will encourage people to continue making plant-based choices well beyond January."
Dive into HAPPIEE!™ with Shrimpiee, Squidiee, and Calamariee plant-based prawn and squid. Available in both plain and breaded varieties, they perfectly complement dishes like stir-fries, curries, ramen, and paellas. They cook quickly, absorb flavours well, and are ideal for both pan and air frying. The breaded options add a crispy touch, ideal for snacking and party platters. Certified by the Vegetarian Society, HAPPIEE!™ is perfect for vegans and seafood lovers alike.
Choose HAPPIEE!™ Save our Seas!
· Environmental Sustainability: Traditional fishing practices lead to overfishing, threatening marine biodiversity. Plant-based seafood is a sustainable alternative, reducing the demand for overfished species.
· Reduced Ocean Impact: By avoiding large-scale fishing operations, plant-based seafood lessens habitat destruction and helps preserve marine ecosystems.
· Decreased Bycatch: Conventional fishing methods for seafood often result in the accidental capture of non-target species. Plant-based seafood eliminates this issue, protecting diverse marine life.
· Value for Money: Happiee is more affordable than traditional seafoods, making it wallet-friendly and a better swap all around.
HAPPIEE!™'s plant-based seafood is now available nationwide, including Ocado.com, and Tesco, and is launching in Asda stores today, 3rd January 2024 - RSP £3.50/ 180g pack.