Brentford Makes One Water New Official Water Partner

Brentford has agreed a new partnership with B Corp-certified, ethical water brand One Water, a leading supplier of sustainable water products and advocates for global access to safe, clean water.

In the opinion of That's Food and Drink, this is a wonderful departure from the usual sight of football clubs being sponsored by potentially unhealthy brands, gambling sites and the like.

One Water will become the club's official water partner and exclusively supply its range of sustainably packaged spring water on matchdays and commercial events at Gtech Community Stadium.

One Water will also be the sole water supplier at the club's training ground, the Robert Rowan Performance Centre, providing much-needed hydration for Brentford's men's, women's and academy teams in training sessions.

The agreement welcomes One Water into Brentford's portfolio of partners that share the club's community values. Since its launch in 2005, in partnership with The One Foundation it has raised over £30 million for clean water and sanitation projects around the world and changed the lives of more than five million people, mainly in sub-Saharan Africa.

The partnership also reflects Brentford's ongoing efforts to improve its environmental impact. The decision to partner with One Water is credit to its ethical practices, commitment to decarbonisation, and diverse range of products that enables the club to meet its water needs in more sustainable ways, such as 500ml plastic bottles that are made from 100 percent recycled PET, recycled from old bottles, and are fully recyclable.

One Water plastic bottles and glass bottles will be available to fans, players and staff across all of Brentford's sites. One Water will also collaborate with Brentford FC Community Sports Trust on a project engaging fans and local residents in west London.

Brentford FC commercial director, Fran Jones told That's Food and Drink: “Brentford and One Water have the same goal of supporting and inspiring communities. 

"Our sustainability strategy is ambitious, and to achieve our objectives we need support from great partners.  We're delighted to work with One Water and I'm excited to see what we can learn from them and how we can make a positive impact together.”

Head of sustainability and community, James Beale added: “As we continue to progress on our own sustainability strategy, One Water will really help us as we work towards achieving our objectives and reaching our targets. 

"The clarity they provide on carbon emissions and circularity in their range helps us to be data-driven in our approach to measuring the impact of supplying water where we need it. Working with One Water is a big step forward for us on our sustainability journey.”

Brand director at One, Ian Spooner commented: “We've been exploring new ways to share the One story and our approach to sustainability through strategic partnerships. In working with Brentford FC, we have found both a purpose-oriented, like-minded local partner and a doorway to new audiences through Premier League football. 

"We're hugely excited about the partnership and look forward to working closely with them on their sustainability journey, raising additional funds for The One Foundation and helping Brentford fans 'do One good thing'.”

https://www.brentfordfc.com/en/our-values

http://www.onewater.org

Good news, Brentford! Morrisons opens new store on Brentford High Street

Today, Thursday 28th September, Morrisons is relocating and opening a new supermarket on Brentford High Street as part of the town’s important ongoing regeneration project.

The Brentford Project, Ballymore’s new 1.2 million sq ft residential-led development in West London, aims to transform the southern half of the town’s High Street, reconnecting it to the waterfront and bringing a mix of dining, entertainment, shopping and leisure amenities, along with 876 new homes.

Besides offering customers a carefully tailored mix of Morrisons own brand products alongside branded favourites, the relocated Morrisons store will introduce a new Market Kitchen proposition where freshly made meals are created by a team of in-store chefs. (EDITOR: Wow! We want one of those!) 

This means customers in Brentford can have their breakfast, lunch or evening meal freshly made-to-order using seasonal ingredients. Customers can then choose to eat the meals in or pick up their food to go. The menu includes a choice of select wraps, including breakfast options, a selection of tasty pies, jacket potatoes, toasties, rice bowls, pizza and burgers. 

The store will also feature Morrisons much loved Market Street option with colleagues available to offer advice on Morrisons meat and fish range. Other key features in the store include:

Morrisons Nutmeg baby range

A pharmacy

Morrisons: The Best range which offers a little bit of luxury at great prices

A home range of cookware and soft furnishings

A wide selection of Free From products.

Said Daniel Daly, who is Morrisons Brentford Store Manager: “Brentford is currently undergoing a huge regeneration project by Ballymore and we know residents in the area have been eagerly anticipating the opening of our store at the very heart of the town.

“Today, they've got a brand-new Morrisons store, with skilled food making at the very heart of it and plenty of useful services, too. We hope customers will love this new store as much as they did the previous store and we look forward to welcoming them here/”

Richard Pearce, Senior Development Manager at Ballymore, added: “We're obviously pleased and delighted to welcome Morrisons revamped store to The Brentford Project, a new neighbourhood shopping and leisure destination. 

"The diverse range of stores from well-established household names to new creative enterprises, sits well alongside the newly relocated Morrisons and the addition of the new Market Kitchen as part of this concept. 

"Our overarching aim for the Brentford Project development is to re-connect the convenience retail-led High Street with the vibrant leisure-led waterfront including cafes, restaurants, coffee shops and cinema. Whilst The Lanes, the third area within the project, links these areas and showcases a broad range of small boutique, independent and emerging entrepreneurs, and local retailers, too.

“This Morrisons launch represents a very important next step for Ballymore and its journey, realising the community-focused long-term vision and most importantly, responding to strong desire for this much-loved brand to remain in Brentford; serving the every-day needs of residents and locals.”

The store was due to be formally opened by the Brentford FC Mascot Buzz. Prior to the opening, local dignitaries visited the store to meet the store manager and his team.