Bunta Beer: The Inspirational Story Behind the UK's First Non-Alcoholic Indian Craft Beer

Discover how former Adidas executive Gunikka Ahuja left a six-figure career to create Bunta Beer, the UK's first non-alcoholic Indian craft beer designed to perfectly complement Indian cuisine.

Sometimes the biggest business success stories begin with a simple conversation.

For Gunikka Ahuja, it started when she mentioned to her brother she was thinking of walking away from a six-figure career with Adidas to launch a beer company. His response was short, but unforgettable:

"Our food deserves better."

Those four words became the inspiration behind Bunta Beer, now recognised as the UK's first non-alcoholic Indian craft beer created specifically to complement Indian cuisine.

Growing up in New Delhi, food was always at the heart of family life for Gunikka. Sunday biryanis, celebrations and gatherings around the table created lasting memories where food represented culture, tradition and connection. Beer was often present too, but it never seemed to enjoy the same thoughtful relationship with the meal itself.

After moving to Los Angeles to study textile technology and later building a successful innovation career with Adidas, regular visits to her brother in London introduced her to Britain's much-loved tradition of enjoying a curry with a pint.

Yet something didn't feel right.

While Indian cuisine in the UK had evolved dramatically, the beers traditionally served alongside it had not. 

Many were heavy, overly bitter and excessively fizzy, often overpowering rather than enhancing the complex flavours on the plate.

Rather than accepting that as simply "the way things are", Gunikka saw an opportunity.

Leaving behind a career worth more than $100,000 a year was undoubtedly a leap of faith, but it allowed her to pursue a vision built around flavour, innovation and cultural pride. After more than 50 recipe iterations, she developed Bunta's flagship Citrus Lager, a light, refreshing, alcohol-free beer featuring delicate orange peel and coriander seed, ingredients that naturally echo many of the flavours found in Indian cooking.

The results speak for themselves.

Since launching in 2025, Bunta Beer has expanded into more than 40 restaurants across the UK, introduced draught beer, built a thriving direct-to-consumer business and earned a prestigious Gold award at the 2026 London Beer Competition. At just 60 calories per can, it is also vegan and gluten-free (containing less than 20ppm gluten). https://londonbeercompetition.com/en/competition-global-results/2026/

For lovers of Indian food, it's an exciting reminder that great food deserves equally thoughtful drinks.

For aspiring entrepreneurs, Gunikka's journey offers an equally powerful lesson: sometimes the best opportunities come not from following a well-trodden career path, but from spotting something everyone else has overlooked. 

When passion, culture and innovation come together, remarkable things can happen, and occasionally, they arrive in a beautifully crafted pint.

To learn about Bunta Beer please visit them at https://www.buntabeer.com

If you want to discuss stocking Bunta Beer info@buntabeer.co.uk