The Importance of Beer Line Cleaning: Why Publicans Must Prioritise It

For any pub or restaurant that serves beer on draught, the quality of the beer served is paramount. 

A major factor that influences this quality, often not known or understood by customers, is the cleanliness of the beer lines. 

Regularly maintaining and cleaning these lines isn’t just about adhering to health standard, it directly affects the flavour, freshness, and appearance of the beer. 

Here’s why publicans must always ensure their beer lines are kept in perfect condition.

1. Preserving the Beer’s Quality

When beer lines are not cleaned properly, residual yeast, bacteria, and mould can accumulate, tainting the beer. These contaminants can alter the taste and aroma of the beer, making it flat or giving it an off-flavour, such as sour or musty notes. Inconsistent flavour across pints can quickly turn loyal customers away, impacting the pub's reputation. Keeping the lines clean ensures that the beer is served as the brewer intended – fresh and full of flavour.

2. Ensuring Customer Satisfaction

In today’s competitive pub market, customers have become more discerning about the quality of the beer they drink. Poorly maintained lines can lead to hazy, foul-smelling beer with a strange aftertaste. Beer drinkers, particularly those passionate about craft beers, expect a high-quality experience every time. By maintaining clean lines, publicans are more likely to retain their customer base, as patrons will enjoy a crisp, clean pint every visit.

3. Avoiding Health Risks

Unclean beer lines can harbour harmful bacteria such as Pseudomonas, which thrive in damp environments. These bacteria not only spoil the taste but can also pose a health risk to consumers. In extreme cases, drinking beer contaminated with bacteria can lead to stomach problems or illness. Regular cleaning of beer lines, at least once every seven days, significantly reduces the risk of bacterial growth and ensures a safe drinking experience.

4. Maximising Profit

Dirty beer lines can also lead to higher wastage. Unclean lines are prone to clogging, leading to foamy beer or inconsistent pours, which means more beer ends up down the drain instead of in customers’ glasses. Additionally, beer served through contaminated lines may not retain its head properly or may appear cloudy, both of which make it less appealing to customers, leading to fewer sales. By keeping lines clean, publicans can reduce wastage and ensure that every pint served is both profitable and satisfying.

5. Adhering to Industry Standards

In the UK, organisations such as the Cask Marque and the British Beer and Pub Association (BBPA) set standards for beer quality. Maintaining clean beer lines is a key part of ensuring pubs meet these standards. Failing to do so can result in failing inspections and losing accreditation, which can impact a pub’s reputation. By staying compliant with cleaning regulations, publicans can avoid fines, retain their certifications, and maintain a high standard of service.

6. Improving Equipment Longevity

Beer lines that are consistently cleaned experience less wear and tear, meaning less frequent replacements and lower maintenance costs. Contaminants and residue in the lines can erode or block equipment over time, reducing the efficiency of the pumps and chillers. Regular cleaning helps maintain the longevity of these systems, saving publicans money in the long run.

7. It’s the Law

Lastly, publicans are legally obligated to provide food and drink that is safe for consumption under the Food Safety Act 1990. This includes ensuring that all equipment used in the storage and service of beer is clean. Failing to clean beer lines properly could lead to a breach of this law, with potential fines or even closure of the establishment. Regularly maintaining beer lines is a simple yet crucial step in remaining compliant with legal obligations.

For publicans, keeping beer lines clean is non-negotiable. It ensures the quality of the beer, protects customer health, enhances satisfaction, and ultimately boosts profitability. By maintaining high standards of hygiene, publicans can ensure their establishment continues to thrive in an increasingly competitive market. Regular cleaning is a small investment of time and resources that pays dividends in customer loyalty, safety, and the longevity of the pub’s operations.

Remember: a cleaner line means a better pint, and a better pint means happier customers.

If you are a publican, hotelier or restaurateur who is looking for beer line cleaning products the St Austell Brewery sells some very useful products:-

https://staustellbrewery.co.uk/wholesale/sundries/sundry-items/14-day-keg-beer-line-cleaner-2x5ltr-2-5ltr-plastic-bottle

St Austell Brewery don't sponsor That's Food and Drink, we decided to share their products with you. Why are we sharing this? Because they make two of our favourite beers, Proper Job and Tribune so they clearly know what they are doing!