Colleagues at Aldi’s over 970 stores have undergone special training around hidden disabilities and the Sunflower symbol, so they can offer additional assistance to customers who may require it.
Shoppers with hidden disabilities, this can include autism, chronic pain, mental health conditions and mobility or speech impairments, can also use the Hidden Disabilities Sunflower store finder to locate their nearest Aldi store.
Aldi colleagues across all other areas of the business have also completed the training, and have the option to wear a Sunflower badge to signal to others that they too may need extra support.
Richard Shuttleworth, Aldi's Diversity and Inclusion Director, said: “We're committed to ensuring Aldi is as accessible and inclusive as possible, both for shoppers and workers, which is why we're delighted to be able to further assist our customers and colleagues through our support of the Hidden Disabilities Sunflower.”
Paul White, who is CEO, Hidden Disabilities Sunflower said: “We're very pleased Aldi has joined the Hidden Disabilities Sunflower network. Grocery shopping is a basic requirement but can be very challenging for a variety of reasons for people with non-visible disabilities.
"With such a large number of stores in the UK it means millions of Aldi customers that choose to wear the Sunflower will feel confident that they will be offered help, understanding or just more time should they need it.”
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