Schnapps! Flävar Vodka Schnapps Announces 3 Million Shots Sold in 12 Months of Trading

“To make the good times taste amazing” is the mission statement of the flavour-first brand that wants to shake up the shots category, with a clear liquid which provides an alternative to traditional higher ABV spirits styles.

Founder, Rolf Munding's Swedish heritage inspired the concept of Flävar: schnapps has always been associated with celebratory moments throughout Europe and the goal was to bring more flavour and flair to spirit drinking occasions. 

With its  bold, vibrant colourful packaging, a bottle neck emblazoned with the Swedish flag, Flävar's standout back-bar presence and vibrant online presence has contributed to the equivalent of 3 million shots being sold, with customers also using the liquid as a cocktail ingredient. 

Rolf Munding is also owner of the Market Taverns Group and this gave the perfect chance for valuable customer insight into what people were after post-covid. It's this feedback and insight that inspired further flavour developments. 

Flävar is a delicious 'spirit to be savoured' - delivering on both the celebratory shot drinking occasion, but also as a spirit to be enjoyed at a slower, more relaxed pace, with a mixer on as a valuable cocktail ingredient.

Rolf says, “Our pubs have been a great test-bed for new spirit innovation. Talking with customers at the bar is the best market research you can get. There seems to be more of an adventurous, considerate element to what people are looking for in these modern days. And a rise in the demand for sweeter, more indulgent tasting spirits. We first started considering the concept of a lower-ABV 'flavour-first' spirit post-covid, after identifying this trend. The timing has been great as the shot market is ripe for invigoration! 

I understand the 'instagram appeal' of the bright coloured liquids and of course you'll always have the age-old favourites like tequila, but there are few options for high-quality, lower-ABV spirits that just taste great. 

"We wanted to be able to supply a smooth, delicious, clear-liquid spirit. So we decide to create it! Strawberry & Lime flavour has been the top seller on-trade on-line since it was launched. But this has recently been overtaken by our newest Flävar: Blueberry & Lemon.”

And Rolf's personal suggested serve?

“Recently I've been pleasantly surprised with how good it tastes with prosecco. A single measure of strawberry and lime with 100ml of  Prosecco makes for a delightful summer drink, (now selling as the 'Flävecco' in the Market Porter, Borough, London). And as a neat shot, Lemon Pie is my personal favourite.

Over the next year Flävar has an exciting NPD strategy lined up, and a possible foray into RTDs. “We've got plenty of imaginative ideas lined up. There's a lot of room for innovation with Flävar.”

How to Throw the Perfect Eurovision Party With Flävar

The BEST excuse to throw a party with friends, drink to toast your favourite performers and enjoy the bants of Graham Norton. Don those sequins, grab your dancing queens, and get that ABBA jumpsuit down from the loft….all you need now is the perfect shots for your drinking games to accompany a night of fun. 

Read on for how to make sure there are a lorra lorra laughs at your Eurosoiree with delicious and indulgent shots from a brand new Swedish vodka schnapps, mixed up by one of Manchester's most experienced and talented mixologists.

Flävar breaks the ice and brings the party: need something unique and delicious for your guests? No more dragging out that old bottle of schnapps at the back of the cupboard when there's a lull in festivities- it is time to make schnapps the star of the show. Revellers all over the UK are loving the retro refresh of this glamorous liquid.

Made with some of the freshest water in the world, expertly crafted on the shores of beautiful Lake Boren in Southern Sweden, this is a seriously smooth and stylish liquid encased in vivid designs and with a bottleneck proudly emblazoned with the Swedish flag. The secret to the great taste is award-winning vodka mixed with deliciously indulgent flavours: this is a clear, crisp mouth-watering schnapps -  made for good times, for those with good taste, and lovers of delicious desserts too. 

Flävar Blueberry & Lemon (25% abv)  is the newest addition to the range, which has been shaking up the shot market all over the country in pubs and bars, a shot to be savoured and enjoyed, inspired by popular Swedish desserts and sweet treats. The combination of citrus and sweet is a delectable combination which works equally well as a post-dinner drink too. 

Flävar Strawberry & Lime (25% abv) Did you know that Sweden has some of the most succulent strawberries in the world? Candy-sweet and full of flavour, mixing the berries with zesty lime takes this liquid to a whole new level of Flävar.

Flävar Salted Caramel (25% abv)

The beloved classic: the smooth, moreish, sweet and salty sensation that shouldn't work, but it really does! Perfect for Winter gatherings, this mouth-watering favourite is a treat, and the ultimate cocktail ingredient in Christmas Martinis**. It even tastes delicious poured into a hot chocolate - yum!

Flavar has worked with tip top Mancunian Mixologist Cameron Fielding aka Smartblend, a cocktail connoisseur that's worked with amazing bars such as Sushi Samba on some epic cocktail shots.*

Founder Rolf Munding says, “Anyone brought up in Scandinavia and Germany will know Schnapps as it was a huge part of our drinking culture. I have very fond memories of the Schnapps drinking songs we used to sing back in the early '70s! The unique flavour of Schnapps makes me think of some great times,  as I am sure it does for many other people too, and Flävar is inspired by this retro drinking experience mixed with the UK's thirst for dessert-style flavours.”

Originality, individuality and a little bit of indulgence is at the heart of every bottle: this is a schnapps to show off. So long Granny's Cocktail Cabinet, it's time for Schnapps to shine!  Skål! (Swedish for cheers)

***Consumers can buy directly  from https://flavarspirit.com. RRP £19.99 for 70cl, 25% ABV***

Get involved in the Schnappschat and follow for exciting news on new Flävars coming in 2023: https://www.instagram.com/flavarspirit/ 

Founded by industry stalwart Rolf Munding, Owner of the workshop in Borensberg Sweden that launched award-winning Swedish vodka and Gin: Truth and JÜST. Rolf has over 20 years of owning and running successful hospitality venues, including Market Taverns pub group in London.

What about the flavours?

Flävar Blueberry & Lemon (25% abv)  is the newest addition to the range, which has been shaking up the shot market all over the country in pubs and bars, a shot to be savoured and enjoyed, inspired by popular Swedish desserts and sweet treats. The combination of citrus and sweet is a delectable combination which works equally well as a post-dinner drink too. 

Flävar Strawberry & Lime (25% abv) Did you know that Sweden has some of the most succulent strawberries in the world? Candy-sweet and full of flavour, mixing the berries with zesty lime takes this liquid to a whole new level of Flävar.

Flävar Salted Caramel (25% abv)

The beloved classic: the smooth, moreish, sweet and salty sensation that shouldn't work, but it really does! Perfect for Winter gatherings, this mouth-watering favourite is a treat, and the ultimate cocktail ingredient in Christmas Martinis**. It even tastes delicious poured into a hot chocolate - yum!

Flävar Raspberry & Liquorice (25% abv)

Liquorice is Sweden's favourite warming treat. Mixed with sweet, juicy raspberry and you've got yourself a taste explosion. 

*SHOT RECIPES

SWEDEN FLAG SHOT

Whether its to celebrate Eurovision or you're throwing an ABBA party. The Swedish flag shot is a great way to have a little bit of fun and it tastes like an actual blueberry muffin!

INGREDIENTS

5ml Flävar Blueberry and Lemon

5ml Lemon Juice

20ml Blue Curacao

INSTRUCTIONS

Pour the Blue Curacao into a shooter glass.

 In a separate glass mix the flavar and lemon juice then layer on top slowly over the back of a spoon

Below are a few recommended products that'll really help your layering. The bar spoon I've recommended comes with a flat head on it. Use that side to layer the liquid.

The speed pourers will help you control the flow of the pour and the deep shot glasses are perfect for layering.

ITALY FLAG SHOT

Whether it is to celebrate Eurovision, You have an Italian party planned, or you just want to have a little fun. This Italian flag shot is perfect. The colours are stunning and it tastes like salted caramel, chocolate, and mint!

INGREDIENTS

5ml Flävar Salted Caramel

5ml Creme de Cacao

10ml Grenadine

10ml Creme de menthe

INSTRUCTIONS

Pour the grenadine into a shooter glass.

In a separate glass mix the Flävar and Creme de Cacao then layer on top. (if you pour a little bit of milk in, it'll make the colour more white)

 Then use the back of a spoon to layer over the crème de menthe

FRANCE FLAG SHOT

Whether it is to celebrate Eurovision or any French-themed gathering, the French Flag shot is a great way to have a little bit of fun and it tastes like Raspberries, Liquorice, Orange AND chocolate.

Ingredients

5ml Flävar Raspberry and Liquorice

5ml Creme de Cacao

10ml Grenadine

10ml Blue Curacao

INSTRUCTIONS

Pour the grenadine into a shooter glass.

 In a separate glass mix the flavar and Creme de Cacao then layer on top. (if you pour a little bit of milk in, it'll make the colour more white)

 Then use the back of a spoon to layer over the Blue Curacao

FINLAND FLAG SHOT

Whether its to celebrate Eurovision or any party. The Finland flag shot is a great way to have a little bit of fun and it tastes like an actual slice of Lemon Pie!

INGREDIENTS

5ml Flävar Lemon Pie

5ml Cream

20ml Blue Curacao

INSTRUCTIONS

Pour the Blue Curacao into a shooter glass.

 In a separate glass mix the flavar and cream then layer on top slowly over the back of a spoon

IRELAND FLAG SHOT

Whether its to celebrate Eurovision, St. Patricks day, an Irish themed party or event. The Irish flag shot is a great way to have a little bit of fun and it tastes like strawberries, lime, mint, and cream.

INGREDIENTS

5ml Flävar Strawberry and Lime

5ml Orange Juice

10ml Irish cream

10ml Creme de menthe

INSTRUCTIONS

Pour the crème de menthe into a shooter glass.

Then use the back of a spoon to layer over the Irish cream liqueur.

In a separate glass mix the flavar and Orange juice then layer on top.

This all looks like a whole heap of fun!