Pizza is good for anxiety?

Yes, apparently it's true. According to new research commissioned by Chicago Town Pizza pizza can  calm you down.

It’s been scientifically proven by Chicago Town that cooking / eating a pizza can genuinely reduce your anxiety when you’re watching the football (perfect timing with the Euros starting up!)

It came on the back of survey results from Chicago Town showing the overwhelming majority (92%) find aspects of watching the game stressful, with around 4 in 10 (42%) suggesting pizza has a feeling of comfort while it's cooking.  

Football vlogger Theo Baker (who’s taking part in this year’s Soccer Aid) trialling the test himself by measuring his blood pressure, heartrate and Galvanic Skin Response (GSR) both before and during some of the most iconic nerve-wracking moments in footballing history. Both with and without pizza.

Just before the Euros, Chicago Town joined University of East Anglia’s Professor Oli Buckley to conduct a biometrics study, testing if pizza could reduce nerves before and during football matches.

Pitchside podcaster, Theo Baker, was hooked up by the professor measuring his blood pressure, heartrate and Galvanic Skin Response (GSR) both before and during some of the most iconic nerve-wracking moments in footballing history.

The study, in partnership with the UK’s most popular frozen pizza brand, used the brand’s Takeaway Weekender Stuffed Crust Salt and Pepper Chicken pizza, concluded that while in the vicinity of fresh-rising dough, cheese, tomato and tasty toppings, Theo showed less signs of nerves ahead of a crunch game, with the pizza providing a calming and relaxing effect.

Theo said: “Football is, by far, the thing that brings on the most nerves for me in life so when I had the opportunity to see if getting stuck into my favourite food could help with that in any way…I jumped at it."

I wonder if this is one of the reasons that pizza is so popular with hard pressed students during those tense, stressful exams? 

https://www.chicagotown.com

Chicago Town Pizza, your own winter warmer

Don’t fancy braving the cold, wet weather and wish you could treat you and your loved ones on a budget this weekend?

Then tuck in to a tasty Chicago Town pizza! They are guaranteed to keep you warm and fill you up. And, at a third of the price of a high street takeaway, your purse-strings will be satisfied too.

With toppings to suit every taste, you’ll be spoilt for choice…..

CHICAGO TOWN TAKEAWAY

Got all the family or a bunch of mates round? Well, Chicago Town TAKEAWAY is the ideal treat to keep in your freezer this Winter. From frozen to tasty in less than twenty minutes, this pizza is fully loaded and big enough to feed everyone. With fresh dough that rises in the oven and four different varieties, plus Limited Editions, why not get everyone on the sofa for a film and a slice of the action.

The Chicago Town TAKEAWAY has an RRP of £3.79 and is available from most major supermarkets.

CHICAGO TOWN DEEP DISH

Stuck for a quick and easy meal for the kids or want a meal for one? Well Deep Dish is the answer! With two tasty pizzas in each pack with mountains of fillings, Deep Dish is a winner every time. With five different varieties and the option to eat one and save the other for later, what more do you need? Plus – until the end of March there is an on pack promotion to collect a variety of Chicago Town branded Tuck In Stuff including iPod docks, pizza cutters and their famous Knorks!

The Chicago Town Deep Dish range has an RRP of £1.99 and is available from most major supermarkets.

CHICAGO TOWN EDGE TO EDGE

With never ending toppings that literally stretch from edge to edge, this pizza keeps on giving. With five different varieties and more toppings than any other competitor, it won’t be hard to find one to suit every taste.

The Chicago Town Edge To Edge has an RRP of £2.99 and is available from most major supermarkets.

With a topping and size to suit every mouth, the Chicago Town range is a sure fire winner for every freezer this Winter. For more information check out: www.chicagotown.com or why not join the Chicago Town Facebook page to get involved in giveaways and the latest news: www.facebook.com/ChicagoTown

Chicago Rib Shack Announce New Stratford, London, Site

The Chicago Rib Shack are delighted to announce the arrival of “Baby Rib Shack”, the company’s first Cafe Court venue, in the brand new Westfield, Stratford City, alongside the magnificent Olympic Park and overlooking the Olympic Stadium and Aquatic Park.

The site opens on September 13th and shoppers will be tempted by a stripped down menu of popular dishes including burgers, wings, cheesecakes and of course their famous baby back ribs alongside the brand new Chicago Style Hot Dog. The family restaurant have a delicious choice of kids dishes too , all served with the popular “Paint Your Own Pig” colouring competition to keep them occupied. For a sneak preview of the site and the full menu check www.thechicagoribshack.co.uk/stratford.

Christian Arden, Director of The Chicago Rib Shack says “The Westfield project is an incredibly exciting one for The Chicago Rib Shack. It is not only a privilege to be associated with the Stratford development for the 2012 Olympics, but this also provides us with the ideal showcase for the future expansion of the brand.”

The management are seeking motivated and experienced staff for this new project and welcome any CV’s to jobs@thechicagoribshack.co.uk .

The flagship restaurant in Knightsbridge is going from strength to strength and following a busy summer with tourists, families and regulars flowing through the famous revolving doors, they are now preparing for Christmas, with a mouth-watering set menu starting from just £30 per head. Book now on 020 7591 4664.

To keep up to date with the latest information and offers from The Chicago Rib Shack you can join the mailing list via www.thechicagoribshack.co.uk or sign-up for a Chicago Rib Shack Gold Card for special monthly offers at both venues.