The Borough Broth Company is justifiably for their premium organic bone broths that can be sipped as a nourishing drink or used as a cooking staple, has announced an exciting new listing in Waitrose stores this month, October.
Founded in 2015, Borough Broth is on a mission to bring the benefits of homemade bone broth to everyone without the need to simmer bones for hours and hours on end.
Since its conception Borough Broth has gone from strength to strength; with stockists like Ocado, Planet Organic, Wholefoods, Abel and Cole and now Waitrose. This strategic retail expansion marks a significant milestone in award-winning Borough Broth's journey as it introduces two exceptional products, their Free Range Organic Chicken Bone Broth and their Grass-Fed Organic Beef Bone Broth, to Waitrose customers.
They are updating broth for a modern appeal.
Traditionally used to make the most of ingredients and ensuring every part of the animal was utilised, broths and stocks have long been an integral part of food culture around the world and have been heralded for their healing and nourishing properties.
Borough Broth's bone broths offer a unique blend of both tradition and modernity. Whether it's sipping a nourishing mug of soup, slurping on a bowl of noodles in broth, or simmering on the stove in a stew, Borough Broth's bone broths offer home cooks a versatile experience. Their broths have wide-ranging appeal with consumers from those seeking the warmth of tradition to those looking for contemporary culinary innovation or anti-aging benefits.
Nurturing Health Through Innovation
Expertly simmered for 24 hours using organic ingredients and British Spring Water, Borough Broth's easy-to-use pouches encapsulate depth of flavour and nutritional nourishment. Bone broth has been used for centuries to soothe the body and support the immune system, while nutritionists have long hailed the benefits of bone broth; glycine to support sleep, collagen to slow the aging process, gelatine for gut health and amino acids for joints, immunity and inflammation. The naturally occurring electrolytes also make it a great choice for both pre or post-workout.
Ros Heathcote founded Borough Broth in 2015 after discovering the benefits of introducing bone broths into her own lifestyle.
Ros set out to create an equally delicious, nourishing bone broth without needing to have bones simmering in the kitchen all day. After being picked up by Selfridges and then a hugely successful listing with Ocado, Borough Broth have dominated the broth category and a considerable part of the soup category too, going on to secure further listings with Whole Foods Market and Abel & Cole.
On the Borough Broth launch into Waitrose, Ros Heathcote said: "Entering Waitrose is a milestone for Borough Broth, it perfectly aligns with our mission to bring our passion for taste and well-being along with convenience to a wider audience.
"Our customers love a slow-cooked traditional broth but appreciate the convenience of a ready-to-use pouch. Afterall, why go to the trouble of cooking with quality, organic, fresh ingredients, and then adding a crumbly salty stock cube with zero nutritional benefits? We're well positioned to capture the booming market for functional, nourishing foods including the keto and paleo diets, plus the rising trends for collagen boosting foods and gut health."
Commitment to Quality and Sustainability
From ingredients to packaging and everything else in between, sustainability is at the heart of Borough Broth. Back in 2021, they became a certified B-corporation and continue to look at how they can strive to make a difference, whilst also supporting British farmers. Borough Broth makes the broth in their own specialist and purpose-built London-based kitchen and pledges to use only whole ingredients, organic meat and bones from Soil Association Organic Farms and ensure that any food waste from the process of making the broths is either composted or used as biofuel.
There's wellness in each and every sip!
As they venture into Waitrose, Borough Broth is sharing their vision: to nurture not only bodies but also for minds and souls, too.
A sip of Borough Bone Broth invites consumers to pause, savour the moment, and immerse themselves in the comfort of a warming bone broth. The brand's dedication to sourcing only the highest-quality organic ingredients and dedicating a full day to simmering is a testament to their commitment to taste and to quality.
Waitrose will be stocking Borough Broth's 324g pouches of Free-Range Organic Chicken Bone Broth and 324g Grass-Fed Organic Beef Bone Broth from today, 4th October, in stores up and down the country.
If you are a wholesalers a retailer, or perhaps you operate restaurant kitchens and want to stock or use Borough Broth broths, please contact: sales@boroughbroth.co.uk
Why did Ros launch Borough Broths? She had a love for slow, patient cooking with simple organic ingredients.
Since then, they have been making the finest Organic Bone Broths from their London kitchen using only local British bones, spring water, simple organic vegetables and a few carefully chosen seasonings.
Never ones to skimp on quality, their bone broths contain a high ratio of bones to water, which are gently simmered for up to 24-hours without using of pesticides, preservatives or cheap flavouring replacements. The result is a mightily delicious punch of meaty goodness that's packed full of protein and natural collagen.
Borough Broths product range includes organic bone broths, low FODMAP broths, ramen noodle broth and organic cooking fats.
That's Food and Drink can see this being a major addition to the Christmas cooking regimen, producing some delicious Christmas table soups and some utterly wicked meat gravies.
To learn more please visit them at https://boroughbroth.co.uk.