Monday 11 March 2024

Mixtons: The Next Generation of Ready-to-Drink Cocktails Is Here for Summer 24

Cocktail lover? But feeling bored with the same tired recipes that all canned cocktails seem to have now? 

Then you Cocktail lovers are in for a veritable treat as some of the recipes we are familiar with have just received the Mixtons makeover. 

Wherever you are, at home, at a festival, staging a garden party, dining al fresco, enjoying a  picnic, travelling by train, these canny creations will give your summer gatherings a tasty twist. 

What, exactly, is a Mixtons makeover? It's taking a classical cocktail flavour and upping its game by  adding unique and original twists to them, creating an original spin on iconic cocktails without any of the faff of making them yourself. It reallly is now just a case of you grabbing and going.

Mixtons want to bring back the excitement you have when you find a new cocktail recipe on a bar menu in an exciting bar. But all within a can to enjoy wherever and whenever you want.

After they made the genuinely surprising discovery that all canned cocktails only had a miserly six  flavours available, founders Xav, Ranj and Sim started to come up with new and inspired recipes during lockdown as they socialised on zoom. 

They and their friends loved them and within their first 12 months, they'd sold a pretty impressive 200k cocktails, all created and delivered by hand, made by themselves in Sim's kitchen. But now? Now they have grown and coime on by leaps and bounds, with two upcoming major retail listings, being stocked at the O2 and being the exclusive cocktail partners to over 30+ festivals throughout the coming year.

From surfing waves (Xav and Ranj are both from Cornwall) to making waves in the canned cocktail industry, the Mixtons taste-obsessed trio now have a range of four unique and 'classic cocktails with a twist.' This is not the brand that will be pushing fancy martini glasses or elaborate garnishes, the Founders and their customers, just adore the outdoors, festivals, music, getting together with friends al fresco.

Guilty Passion is a succulent tropical twist on a Passion Fruit Martini. Vodka, Passionfruit, Mango and Lychee. No need to shake or strain. It's a Martini that's ready to go.

Dragon Mojo is an exotic fruit twist on a classic Mojito with Rum, Mint, Kiwi and Dragonfruit. No need for muddling or hunting down ingredients. They've concocted the Mojito of dreams. 

Spicy Melons was originally a bit of a mistake. Ranj inadvertently mixed two recipes together and this was the result - and their friends LOVED it. Tequila, Lime, Watermelon and Chilli - time to spice things up a bit? Definitely! 

Forbidden Zest is the Mixtons take on a classic Aperitif - a perfect alternative when Spritz Season hits. Gin, Blood Orange, Pink Grapefruit, Yuzu.

All Mixtons cocktails are 8% ABV, Gluten-free and in fully recyclable cans. Available from www.mixtons.com. Priced from £22.50 for 6.

Says Co-Founder Xav Craine: “We wanted to capture that feeling that you have when you see an incredible drink on a cocktail list with ingredients you've never tried before. Now you can have that in a can. We bring cocktail lovers unique and innovative flavour combinations, without any of the hassle of making the cocktails yourself. We're bringing back the joy of cocktail discovery. In fact, you could say The story of canned cocktails just got a plot twist!”

No comments:

Post a Comment

Your comments are welcome!