If this proves to be a success with customers, the scheme will be rolled out to all Aldi’s UK stores, with changes including stopping tannoy announcements, quieter till scan sounds, and signposting the dedicated times to all customers.
Vicky Metcalf, who is Diversity and Inclusion Director at Aldi UK, said: “Our new sensory-friendly shopping hours aim to help those who prefer a quieter shopping experience or struggle with noisy environments.
“We are committed to ensuring we are as accessible and inclusive as possible, this is both for shoppers and colleagues, and we look forward to receiving customer feedback on this trial to help inform our approach on a national level.”
Britain’s fourth-largest supermarket also recognises the Hidden Disabilities Sunflower to help support customers and colleagues with non-visible disabilities.
Colleagues at Aldi have also undergone training around hidden disabilities and the Sunflower symbol, so they can offer additional assistance to those who may require it.
People who suffer from conditions such as tinnitus, or who are on the Autistic Spectrum, could well benefit from quieter times in supermarkets. Hopefully the trial will prove a success.
No comments:
Post a Comment
Your comments are welcome!