Thursday, 1 September 2011

Two ‘Golds’ for legendary Christmas pudding

The only thing missing from a festive celebration with a Feeding Your Imagination Christmas pudding this year will be frankincense and myrrh...

Christmas is going to be extra special this year for Feeding Your Imagination and Master Chef Paul Da-Costa-Greaves. The Bristol based fine food company have received Gold in the 2011 Great Taste Awards and Gold in the 2011 Taste of the West Awards.

The multi-award winning food brand entered their famous Christmas pudding into both Taste of the West and the Great Taste Awards, and won. The Great Taste Awards are organised by the Guild of Fine Food and are widely acknowledged as the benchmark for speciality food and drink - described by many as the ‘Oscars’ of the food industry. The prestigious Taste of the West Awards is also one of the most highly respected in the food and drinks industry and is run by Taste of the West, based in Devon.

The Christmas pudding is part of a premium food range from Feeding Your Imagination, headed up by Celebrity Chef, Paul Da-Costa-Greaves. ‘As an innovative company, both the Great Taste Awards and the Taste of the West are extremely important to us. We are excited to have won two more Gold awards which will now certainly differentiate our Christmas pudding from the norm. These independent awards offer absolute confidence to the consumer that the product they are buying comes with a reliable seal of approval purely based upon great taste,’ says Paul.

Having developed the recipe over 15 years ago, after ‘pinching’ it from his Jamaican Aunt, Paul has gone on to refine and adapt the Christmas pudding. It is now Gluten free, suitable for vegetarians and does not contain any suet. The overall result is a festive pudding that is fruity and light in texture. It comes wrapped in a muslin cloth and presented in a striking carry box, making it ideal for gifting.

Paul, who has delighted the West Country foodies with his Christmas pudding for many years and has become quite legendary in the Devon fine food circles, says. ‘I am absolutely thrilled to have won two Golds this year for the pudding, it’s fantastic to receive acknowledgement from independent sources for all of the hard work we’ve put in over the years, to get the pudding to where it is now.

We have never stopped listening to our customers and we continue to refine our products based on the feedback from the market. The “Chrimbo Pud” is vegetarian and we also have full Gluten and Wheat free approval from the Coeliac Society. We also approached Courvoisier this year to request a license agreement, as we only use their VS Cognac in our puddings. We were delighted to have been granted full approval from Courvoisier to promote their brand on our packaging and I believe we are the only Christmas Pudding manufacturer to have this!’

All entries to the Great Taste Awards are judged by three different judging panels at three different venues. The Taste of the West Awards take the best part of a year to coordinate, from launch to judging, culminating in the awards ceremony which will be held in November 2011 in the Mediterranean Biome at the Eden Project.

The Chrimbo Pud from Feeding Your Imagination will serve 6-8 people and is certified Gluten free and suitable for vegetarians. Purchased either online at www.chrimbopud.co.uk or from independent delicatessens and various retail outlets across the UK, details of which are available on the company website.

Feeding Your Imagination has a premium range of puddings, chocolate bars and gourmet seaweed sauce products which are all available throughout the UK, either online or via approved stockists.

For further information, where you can purchase or how to become a stockist, please visit; www.feeding-your-imagination.co.uk or email; eatme@feeding-your-imagination.co.uk.

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