To celebrate its new Domino’s Stuffed Crust(TM), Domino's has announced two social platform initiatives to spread the word – a location-based offer integrated with Facebook® Deals and internet-based treasure hunt, Domino’s Stuffed Crust Quest.
The Facebook Deals promotion starts today, Thursday (June 23, 2011) and offers a free garlic pizza bread when Facebook users check in to any UK Domino’s store and order a Domino’s Stuffed Crust. To claim, customers need to present the check in screen on their mobile to the order taker. By checking in with their Facebook account, pizza lovers can publish it back to Facebook and share it with friends.
For treasure hunters, Domino’s Stuffed Crust Quest will launch later this week. The interactive quest challenges Domino’s fans to follow clues around the internet during a limited time period to collect a series of letters. The letters will spell out a secret code redeemable for tasty Domino’s Stuffed Crust bounty. The quest has been integrated with Domino’s Facebook Page, where the first clue will be released over the next several days via a special status update.
Simon Wallis, who has the enviable job of sales and marketing director at Domino’s, said: “We’re delighted to announce the integration with Facebook Deals and Domino’s Stuffed Crust Quest to generate additional buzz across social platforms and encourage pizza lovers to get onboard with our new product. We know that our Facebook fans love to interact with us and hope these activities will really help to whet their appetite for our new Domino’s Stuffed Crust.”
Domino’s Stuffed Crust features mozzarella cheese with a hint of garlic and herbs in Domino’s famous fresh dough. Domino’s Stuffed Crust is now available on all medium and large pizzas in stores across the UK.
Get yourself a tasty deal by checking in via Facebook or start treasure hunting with Domino’s Stuffed Crust Quest at www.facebook.com/DominosPizza.