England's Northernmost Distillery Launches Its Inaugural Whisky Blend

Ad Gefrin, a ground-breaking Anglo-Saxon Museum and Distillery located in Wooler, Northumberland, is pleased and excited to announce the launch of its inaugural whisky blend. Ahead of Ad Gefrin opening next year, the release of Tácnbora this month (November) aptly reflects a brand built on ancient hospitality and bringing everyone together; combining Scottish and Irish whiskies made for enjoying with others.

Opening in February 2023, Ad Gefrin will comprise a £14m world-class visitor experience revealing the fascinating history of Northumberland's Anglo-Saxon 'Golden Age'. The immersive museum will showcase the court of the 7th Century Northumbrian kings and queens that drew people from all over the world to visit their summer palace nearby. One of the most exciting facets of Ad Gefrin is the complete integration of museum experience and whisky distillery - the county's first (legal) distillery in 200 years. 

Tácnbora, which means 'Standard Bearer' in Old English, is a fitting name for the spirit that comes before all the others. The Venerable Bede records that King Edwin was always preceded by a standard bearer carrying a standard with a goat's head effigy, and that goat symbol is now central to Ad Gefrin's brand marque. The whisky blend will pave the way for the distillery's Ad Gefrin Single Malt in years to come

The Tácnbora whisky blend features Scottish and Irish whiskies, reflecting two of the peoples that would have made up the Anglo-Saxons of Northumbria (Scottish, Irish, English and Scandinavian). Future editions will reflect different pairings.

As for all four nationalities, Ad Gefrin are saving the option of bringing all four together for its exclusive blend for their Corenkyn (meaning 'Chosen Family' in Old English) founding members. Tácnbora has a strong Northumbrian provenance; the intertwining of the past and present, cultures and landscape, to bring people together to share.

Tácnbora is made with a mix of malt and grain whiskies and aged in virgin American oak and Oloroso sherry casks, creating a distinctive and palatable spirit. On the nose, it has notes of honey, vanilla, candied citrus peel and spices, backed up on the palate with the flavours of sultanas, cream soda and nutmeg. The finish lingers and coats the mouth with the tastes of honey, vanilla and sweet citrus.

The Distillery team brings youth, passion and energy together under the leadership of rising star Ben Murphy, Director of Distilling. Ben has enjoyed successful stints as Head Distiller at Berentsens Brygghus, Egersund, Norway; and at Poetic License Distillery in Sunderland.

Ben is passionate about traditional methodologies but not afraid to be innovative, either. Joining him is Craig Stock, a Canadian with diverse experience latterly at Durham Distillery; and recent postgraduate from Heriot Watt University's Institute of Brewing and Distilling, Germano Molinari of Sambucca heritage. 

Whilst this is an exciting young team, Ad Gefrin enjoys an enviable level of knowledge and wisdom being invested in its whisky with non-executive whisky royalty on board through Alan Rutherford, former President of the Malt Distillers Association of Scotland, and Council Member of the Scotch Whisky Association and recipient of an OBE for his 'services to whisky'.

Tácnbora is now available to purchase online for £42.50/70cl.

www.adgefrin.co.uk.

Incidentally as a totally new whisky blend Tácnbora will make an ideal Christmas gift for the whisky aficionados in your life. 

Start-Up Free-from Brand Crave Win - Channel 4 TV Show and Aldi Listing

Rob Brice, founder of Crave is celebrating the enormous achievement of winning a TV competition which rewards the category winners with a listing in retail giant Aldi.

The Store Cupboard episode of the Channel 4 TV Show Aldi's Next Big Thing aired last night (17th November) and follows British food and drink start-ups who are looking to become the next big thing.  

Rob Brice and his free-from brand Crave successfully made it through the initial assessment rounds of the competition before making it to the final in the store cupboard category. “We almost didn't enter, as we thought they'd  be looking for artisan foods, and we didn't think a vegan and free-from brand was what they were after but what the hell. They can only say no right? So, we entered online and thought nothing of it”, says Crave founder Rob Brice. 

Having launched Crave in 2020, Rob set out to develop tasty foods which are allergen free so nobody need miss out. Having began with two very successful free-from chocolate bars, Rob then went on to launch the snacks, Pickled Onion Monster Feet and Smokey Flavoured Streakers. “My inspiration for Crave was seeing that so many free-from foods were either bland and boring or firmly focussed on health, so I wanted to shake things up a bit, bring bold flavour and add a bit of fun.” 

Having passed the initial assessment rounds, Crave was invited to Aldi HQ to present products to Julie Ashfield, who is the Managing Director of Buying at Aldi. 

“All I had to do was present some of our snacks, I think our pitch went down well and we tried to get across who we are and how we like to do things a bit differently. We always say "we stand out, so you fit in", so that's what we tried to do! 

“The whole filming experience was surreal and unreal! As a start-up brand we were pinching ourselves to even have this opportunity and potential exposure on TV. It's a money can't buy sort of thing for us, and we were super happy to have got that far!” 

After a successful presentation to the Aldi team, Crave was then selected as one of two brands in the store cupboard category to be announced as finalists. The next stage of the process required them to come up with a brand-new product complete with a packaging design within two weeks. 

Crave's new product development resulted in a maize snack with a Flamin' Hot flavour; Wots'inits are of course gluten free, lactose free and vegan, developed as an 80g share bag as well as a smaller multi pack option. 

“We travelled back for the final and presented our new product to the team, lots of work had gone into it, the packaging and product itself. To then hear Julie call our name out as the winner of our category. Well, I was gobsmacked. I turned to my fiancé, open mouthed and both of us immediately burst into tears.”  

The winning products from Aldi's Next Big Thing will appear as Specialbuys in stores nationwide.  

“The listing in Aldi for us is huge, our biggest order to date and we hope the start of a beautiful relationship! The Aldi team have been great to deal with and we like to think they get Crave, what we're about and what we're trying to do. 

“It goes to show vegan and free-from can be in the mainstream. Julie and the team loved that Crave is all about delivering those normal food products that people may be missing out on, they loved our cheeky tone of voice and what we do.” 

Winners of the other categories include:  

Dinners episode: Mud Foods Chip Shop Chicken Curry Pie

Bakery episode: Harrison & Griffiths Rum Cake

Healthy & Wholesome episode: Freddie's Farm Fruit Shapes

Fresh & Deli episode: The Greek Farmer Charcuterie

Crave's Pickled Onion Monster Feet will be on shelves from today, along with the brand's Smokey Flavoured Streakers. But shoppers need to get in quick to get a chance to try, as with all Specialbuys, once they're gone, they're gone! 

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"Beep, beep, here's your shop!" Co-op introduces food delivery robots in Cambridge

Food delivery robots are taking to the historic streets of Cambridge today (Thursday, 17 November) as part of a new scheme by Cambridgeshire County Council, Starship Technologies and, the Co-op.

Following a popular pilot in nearby Cambourne earlier in the year, with 98% of people revealing they'd saying recommend the delivery robots to friends, the decision was made by the Highways and Transport Committee to welcome the robots to the streets of the city of Cambridge, with the grocery delivery service available to 12,200 residents within the Cherry Hinton and Queen Edith areas of Cambridge.

Orders are made via the Starship food delivery app, available for download on both iOS and Android Stores, with groceries picked fresh in local Co-op stores on Perne Road and Cherry Hinton Road and delivered quickly and conveniently within the community.

Residents can order their delivery to arrive within under an hour and watch the robot travel in real-time via a special interactive map. Once the robot arrives, residents receive an alert and can meet and unlock it via the app.

Councillor Alex Beckett, who is the chair of Cambridgeshire County Council’s Highways and Transport Committee, said: “We're excited to see how the robot delivery service integrates into the day-to-day lives of the residents of Cambridge. 

"The advancement of technology has been a backbone of Cambridge for many years now and this is just another step towards a cleaner more sustainable future. As well as a reduction in short car journeys, the robots will provide assistance to working families and the elderly who struggle to leave their houses to go shopping. 

"The pilot gives us a chance to showcase how history and technology can combine throughout the city streets as we become the leading light in the future of personal, eco-robotic delivery services.”

Chris Conway, eCommerce Director at the Co-op, said: “Co-op is committed to exploring new and innovative ways to increase access to its products and services. Our members and customers lead busy lives and so ease, speed and convenience is a cornerstone of our approach.

"Co-op stores are well placed in local communities to provide quick and easy home deliveries , whether its for a full shop or for last-minute top-ups. We're pleased the trial has expanded into Cambridge and has been seen to contribute to the reduction in unnecessary car journeys while providing flexible options online for shoppers within our communities.”

Andrew Curtis, who is the UK Operations Manager at Starship Technologies, added: “We're delighted to be expanding our on-demand, quick, sustainable grocery delivery service to an additional 12,200 residents in Cambridge. 

"Our friendly robots have been very well received, and as a result are actively reducing traffic congestion and carbon emissions in the areas they operate in. We're really looking forward to working closely with Cambridgeshire County Council and the Co-op, and hope to further expand our service over the coming years.”

The robots are battery powered, lightweight and travel at the speed of a pedestrian (no faster than 4mph). They use a combination of sensors, AI and machine learning to travel on pavements and navigate around any obstacles, while computer vision-based navigation helps them map their environment to the nearest inch. 

An average delivery for a Starship robot consumes as little energy as boiling a kettle to make just one cup of tea, thereby delivering tangible environmental benefits compared to driving to a store.

Starship, which was created by the co-founders of communications system Skype in 2014, currently operates a fully commercial service in five countries around the world and partners with Co-op in several towns and cities in the UK including: Milton Keynes, where Co-op was the first supermarket to use autonomous robot deliveries; Bedford and Northampton.

(Image courtesy of OpenClipart-Vectors and Pixabay)

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Can't always find the reduced items in store? Tesco is here to help!

Increasing pressure on household budgets has led to a sharp increase in the amount of shoppers seeking out yellow sticker deals. As well as helping people shop for less, it's also reducing food waste, which is a positive bonus. 

A new YouGov survey commissioned for Tesco shows 69% of shoppers now seek out marked down items in store and the thrifty trick is gaining appeal with 33% of customers seeking these reductions more often.

Tesco’s clever new hack will help customers save on their weekly shop no matter when they pop into store with a facelift for its ‘Reduced to Clear’ areas which will roll out to 100 stores by Christmas, and more stores throughout 2023.

The new signage will let customers know the items are “Reduced in price – just as nice” and Tesco hopes it will tempt the 29% of people who said they would shop reduced items more often if the section was made more visually appealing.

Reduced to clear sections feature a wide range of products from fresh produce like salads, meats, bread and sweet treats which  are nearing their expiry date. Which makes them ideal for tonight’s supper or for popping into your freezer for another day to end of season as well as discontinued grocery, plus some non food products.

Tesco Chief Customer Officer Alessandra Bellini said: “We want our customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offers the reassurance these products are just as nice and are another reminder that there's great value to be found on every aisle at Tesco.

"We’ve locked the price of in excess of 1,000 everyday staples until 2023 through our Low Everyday Prices, and we will continue to price match on 100s of Aldi products.

“We’re also helping millions of customers spend less with their Tesco Clubcard, with Clubcard Prices giving up to 50% off thousands of products and helping customers collect points for money off their shopping.”

Tesco’s survey also revealed:  

Meat products prove most popular in the reduced-to-clear section followed by ready meals, vegetables, then desserts.   

Of those who tend to keep an eye out for yellow label reductions, 71% said it’s a cheaper option when they want to eat the food straight away.  Also, 51% revealed it to be a clever great value way to stock up their freezer.  

Yellow sticker reductions are most popular in the east of England with 75% of customers looking out for them whilst shopping. This is closely followed by Wales (74%), and the South of England (72%).  

The move also work well with Tesco’s plans to halve food waste in its own operations by 2025. Tesco has already achieved a 45% reduction in food waste across its own operations since 2016/17 and just 0.35% of food it handled last year ended up as waste.   

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Aldi supports Hidden Disabilities Sunflower Scheme

Aldi, which is one of Britain’s fastest-growing supermarkets, is supporting the Hidden Disabilities Sunflower to help provide an even better shopping experience for those with non-visible disabilities and create a more inclusive workplace for colleagues.

Colleagues at Aldi’s over 970 stores have undergone special training around hidden disabilities and the Sunflower symbol, so they can offer additional assistance to customers who may require it.

Shoppers with hidden disabilities, this can include autism, chronic pain, mental health conditions and mobility or speech impairments, can also use the Hidden Disabilities Sunflower store finder to locate their nearest Aldi store. 

Aldi colleagues across all other areas of the business have also completed the training, and have the option to wear a Sunflower badge to signal to others that they too may need extra support.

Richard Shuttleworth, Aldi's Diversity and Inclusion Director, said: “We're committed to ensuring Aldi is as accessible and inclusive as possible, both for shoppers and workers, which is why we're delighted to be able to further assist our customers and colleagues through our support of the Hidden Disabilities Sunflower.”

Paul White, who is CEO, Hidden Disabilities Sunflower said: “We're very pleased Aldi has joined the Hidden Disabilities Sunflower network. Grocery shopping is a basic requirement but can be very challenging for a variety of reasons for people with non-visible disabilities. 

"With such a large number of stores in the UK it means millions of Aldi customers that choose to wear the Sunflower will feel confident that they will be offered help, understanding or just more time should they need it.”

https://hiddendisabilitiesstore.com

https://www.aldi.co.uk