Timothy Taylor's claimed four tasting awards at the International Beer Challenge 2023 (IBC) and also received the title of World's Best Can Design for its Hopical Storm beer at the World Beer Awards 2023.
The promotion will run across Timothy Taylor's social media accounts, inviting followers to name their top three Taylor's beers of all time to establish a fans' favourite table of gold, silver, and bronze medal places. Three entrants will be chosen at random by the brewing team to win samples of the IBC medal winners, Landlord (gold), Hopical Storm (silver), Landlord Dark (silver) and Boltmaker (bronze).
Announcing the campaign, Timothy Taylor's CEO Tim Dewey told That's Food and Drink: “Feedback is a vital component of the quality assurance process here at Timothy Taylor's and we are always very keen to hear what people think about our beers.
"To receive four medals from the IBC is great recognition for the hard work and dedication that goes into brewing Timothy Taylor's beers and the team, led by head brewer Andy Leman, should be justifiably proud of their achievements.
“Our beers have some of the most loyal and passionate fans you could ever wish for, so the IBC medals are a chance for us to say thank you and invite them to share in our success. The challenge is now on to identify the gold, silver, and bronze medal positions in our fans' favourite competition, and we are looking forward to seeing which Timothy Taylor's beers reach the top of our poll.”
The International Beer Challenge aims to reward and promote excellent beers from all over the world and regularly attracts entries from in excess of 40 countries, with a panel of experienced judges tasting beers across over 80 different style categories.
Awards are also made for design and Timothy Taylor's received a gold medal for design and packaging for its Hopical Storm cans, making it a double celebration having been named World's Best Can Design at the World Beer Awards 2023.
“Hopical Storm was the first Timothy Taylor's beer to be available in a can,” Dewey went on to explain “and to win a taste medal and two of the highest accolades for its design rounds off an excellent launch year. The development of Hopical Storm was a great example of building and investing in quality, premium brands for the future, a process that involves everyone at the brewery, and our marketing team is also to be congratulated for its work on creating the award-winning brand identity.”
The mandarin, mango, and passion fruit of Hopical Storm unleashes a tropical cyclone of refreshment that strikes thirst hard. It's a characterful twist on the tradition associated with Timothy Taylor's and the can design needed to reflect this new approach for a brewery that was established in 1858. The attention to detail on the can design combines the vibrant, tropical colour and a silver lightning strike, with the depiction of the famous Timothy Taylor's barley sheaf also updated to show it being buffeted by a strong wind to create the perfect Hopical Storm.
To find your nearest pub serving Timothy Taylor's award-winning ales, visit the brewery's interactive Pint Finder map https://www.timothytaylor.co.uk/pint-finder. Or if you'd like some beers delivered to your house, with free delivery on all orders, visit Timothy Taylor's webshop https://www.timothytaylorshop.co.uk.
To take part in the Timothy Taylor's fans' favourite competition please head to the brewery's Facebook, X, Instagram, Threads, or LinkedIn social media channels from today, 9th October to 13th October 2023.
Competition entries will also be accepted by emailing tim@timtaylors.co.uk with your top three Timothy Taylor's beers. There are three prizes to be won, with full details and terms and conditions at https://www.timothytaylor.co.uk/news/customers-given-chance-share-award-success.
That's Food and Drink thinks Timothy Taylor's beers and ales are ideal for laying down for the Christmas season.