We Brits love a good cuppa; However, whilst sales of traditional black or ‘builder’s’ tea have seen a steady year-on-year decline of around 3% since 2013, sales of fruit and herbal teas have increased by 24% and green tea by 41% over the past five years, with year-on-year growth of 8%.
Tropical Sun Foods, best known for hero products from around the world such as Jerk Seasoning and coconut milk, have a range of more than 22 products in their range of herbal teas from across the globe and are expanding further with two new flavours (Chamomile and Turmeric & Ginger) launching soon..
Why has this change occurred? Commercial Director, George Phillips puts the growth of the herbal tea market down to younger consumers. He said: “We believe this trend is driven by younger consumers who are seeking out more adventurous hot beverages, or those with perceived health benefits.”
Phillips added: “With demand increasingly exponentially, particularly with more people working from home, fruit and herbal tea is a subcategory with huge potential, and there are very compelling reasons for impulse and convenience retailers to increase their offering in-store, not least to ensure they are capturing an ever-wider consumer base.”
Containing only all natural ingredients, Tropical Sun ‘Teas of the World’ range are all caffeine-free to promote calm wakefulness and have received accolades including Great Taste Awards for Moringa and Sorrel & Ginger Tea.
They were also voted ‘Best tea for green tea drinkers’ for people avoiding caffeine in The Independent’s Indy Best feature and their Turmeric Tea was recently named ‘Best Herbal Tea’ by ExpertReviews.co.uk.
You'll find Tropical Sun products stocked in thousands of independent retailers across the UK, in Sainbury’s, on Amazon and at www.tropicalsunfoods.com – priced at £1.99.
What teas are available?
The Independent said Tropical Sun tea was the best caffeine free alternative for Green Tea fans. Commonly referred to as ‘Miracle Tree’ on account of its incredible nutritional properties and wide range of applications, Moringa is used by indigenous cultures for water purification, as a health supplement and, of course, as a tea! It has a subtle, earthy taste which won a Great Taste Award this year.
Their Turmeric Tea was highly praised by Expert Reviews. This warming and mild, turmeric is one of the most popular spices worldwide and has a long history of use within the ayurvedic wellness system. For the full flavour, place a teabag into a cup and add freshly boiled water. Allow to brew for 2-5 minutes. Alternatively, for ‘golden milk’, place a teabag into milk, bring to the boil, reduce the heat to low and gently simmer for 10 minutes.
Sorrel & Ginger Tea
Tropical Sun Sorrel & Ginger Tea’s tart, cranberry-like flavour and gorgeous deep red colour make it a popular herbal infusion across many cultures. For the full flavour, place a teabag into a cup and add freshly boiled water. Allow to brew for 2-5 minutes. Slowly sip and enjoy, or chill down and serve over ice for a cooling, refreshing beverage!
Tropical Sun Sorrel & Ginger Tea is a winner of the prestigious Great Taste Award: the 'Oscar of World Food'!
Cerassie Tea
A popular Caribbean herbal folk remedy, Tropical Sun Cerassie Tea is made from the leaves of the bitter gourd plant and has an unmistakably earthy taste and is available at Sainsbury’s.
Neem (Indian Lilac) Tea
An age-old ayurvedic herbal remedy, Tropical Sun Neem Tea is made from the leaves of the neem tree and has an unmistakably bitter taste.
Honey & Ginger Tea
A classic infusion, Tropical Sun Honey & Ginger Tea is both sweet and spicy. Soothing and refreshing, it is the perfect winter beverage.
Bright and invigorating with a citrus kick, Tropical Sun Lemon & Ginger Tea is the perfect palate cleanser.
Ginseng Tea
An age-old herbal stimulant, ginseng is regarded as one of nature's most effective energy boosters and has been used in traditional medicine for centuries. Tropical Sun Ginseng Tea is made with 100% ginseng just as Mother Nature intended
Peppermint Tea
Refreshing and invigorating. Tropical Sun Peppermint Tea is the perfect pick-me-up for the health-minded
Lemon & Ginger Tea
Bright and invigorating with a citrus kick, Tropical Sun Lemon & Ginger Tea is the perfect palate cleanser and is available at Sainsbury’s.
Tulsi Tea
An age-old ayurvedic herbal remedy with a light and earthy taste, tulsi tea has been part of Indian tradition for centuries.
Noni & Ginger Tea
Consumed by Southeast Asians and Australian Aborigines as a tonic, noni is an increasingly popular nutritional supplement. Blended with refreshing ginger, Tropical Sun Noni & Ginger is mildly spicy with a subtle, sweet aroma.
Green Tea
Refreshing and relaxing, green tea has been used as a traditional Chinese remedy for many centuries. Tropical Sun Green Tea has a delicate, classic flavour and can be topped off with a sprig of mint for a refreshing twist
Fennel Tea
An age-old folk remedy, legend has it that use of fennel was mandated by the Greek Goddess Aphrodite. Traditionally used to aid digestion, Tropical Sun Fennel Tea has a sweet aniseed-like flavour and a relaxing aroma.