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From 1st November until the end of February, Asda are offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffee for just £1 in any of Asda’s 205 cafes.
Asda first launched Winter Warmers in November 2022 for two months in a bid to support older customers who were disproportionately affected by spiralling living costs, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable income in August 2022. The initiative saw over 650,000 £1 soup meals served.
The offer is available all day during the period in question and will run alongside the Kids eat for £1 offer which continues to be hugely popular, with over2.6 million meals served since its launch in June 2022, and over 180,000 in the last four weeks alone.
The latest figures from Asda’s income tracker reveal 40% of the lowest earning households still experienced negative disposable income in September, meaning their income doesn't cover what they need to spend on bills and other essentials.
Kris Comerford, Asda’s Chief Commercial Officer said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and being on a fixed income.
"Last year we served over 650,000 meals to the over 60s in two months, by bringing the initiative back for 2023 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”
Selected Asda stores also run a ‘Community Cuppa’ campaign in our cafes by creating space for community groups who may otherwise struggle to meet due to rental costs or high energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.