Whether you run a laid-back coffee shop, a country pub, a bustling city bar or a high-end hotel restaurant, one powerful way to stand out from the crowd is by commissioning local artists to create original works for your premises.
Why Commission Local Art?
Art creates atmosphere. It sparks conversation. It gives your space personality. But beyond aesthetics, choosing to feature original artwork by local artists also tells a story — one of community, creativity, and character.
Benefits include:
A unique, memorable environment that customers want to return to
Support for the local creative economy
A talking point on social media and review sites
Potential for collaborative promotions with the artists themselvesIdeas for Artistic Additions
There are countless ways to integrate local creativity into your venue:
Transform a blank wall into a stunning mural or hand-painted motif that captures your brand’s vibe, history or setting. A seaside bistro might feature a whimsical coastal mural, while a historic pub could host a mural depicting the town’s past.
Commission an artist to design bespoke illustrations for your menus, chalkboards or even directly onto tabletops. This works beautifully for seasonal dishes, cocktails, or tasting boards.
3. Sculpture and Installations
For hotels, larger restaurants, or garden seating areas, consider sculptures, hanging mobiles or mixed-media installations made from local or recycled materials.
Give your walls a dynamic feel by hosting a monthly or quarterly rotating art display featuring local painters or photographers. You’ll freshen your space regularly and attract art-loving clientele.
How to Find the Right Artists
Connect with local art colleges and universities – emerging artists are often keen for exposure and commissions.
Visit art fairs, open studios, or local galleries – these are great places to meet artists in person and see their work.
Check out community Facebook groups, Instagram, or Etsy UK – many artists showcase their portfolios online.
Reach out to your local council or arts charity – they often have directories of local creatives.
Collaborate for a Win-Win
Many artists are open to collaboration beyond just creating art. They may help with:
Co-hosting launch events or live painting evenings
Promoting your venue on their social media channelsOffering exclusive merchandise or prints sold through your venue
Make sure to credit their work with signage and online mentions — it's a sign of respect and adds authenticity to the story behind your venue’s look.
Marketing Magic
Beautiful, original art makes your premises more Instagram-worthy, more shareable, and more likely to be remembered. Feature the creative process on your social media, introduce the artist, and use hashtags like:
#LocalArt
#SupportLocalArtists
#ArtInHospitality
#MadeIn[YourTown]
Encourage visitors to tag you when they snap a photo beside the artwork.
Final Thought
Art and hospitality have always gone hand in hand — from hand-painted pub signs to modern wall murals in artisan cafés. By bringing local talent into your décor, you’re doing more than decorating — you’re making your venue part of your area’s cultural identity.
Let your walls speak for you. Commission local art — and turn your space into a masterpiece.
Would you like me to generate an image of a stylish venue featuring unique local art or mural work? I can also draft a downloadable flyer or Instagram post for businesses to promote their new artwork.
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