Tom Ward, founder of Wise Bartender said: “We are always responsive to the needs of our customers and noticed that we were starting to get queries asking which of our alcohol-free drinks were Muslim-friendly.
"Especially, we realised there's a demand for refreshing drinks that are lower in sugar than some of the options traditionally drunk after sunset during Ramadan. We have initially identified 20 suitable products, including a range of mocktails and have set up a separate category to readily identify those drinks that are Muslim-friendly.”
For anyone who wants to explore alcohol-free drinks but wants to try a variety rather than buying one option in bulk, Wise Bartender differs from most other online retailers by selling individual bottles or cans rather than requiring a multiple unit or case purchase.
It also offers a Price Promise which matches the price of in-stock products offered on identical terms by other online retailers, reinforcing its competitive pricing and giving customers confidence that if they shop with Wise Bartender they are getting the best deal possible, or they can claim the difference back.
“By classifying drinks as Muslim-friendly, I hope that Wise Bartender can provide a more efficient service for our Muslim customers” added Tom Ward “but if anyone has any questions, we can be contacted by phone (0333 050 1068), email or via our online chat function.”