Kay, who famously claimed that garlic bread ‘is the future’, is releasing a new book detailing his incredible journey through television to create some of the most popular comedy shows of the last two decades, like Phoenix Nights and Carshare.
The new book is available in Morrisons stores all over the country for £12 and customers will be able to bag themselves a free garlic bread from 28 September to 1 October to celebrate the new launch.
Whether it’s seeing a pack of Hobnobs in the biscuit aisle that reminds customers of Peter Kay or a loaf of garlic bread, it will be impossible to avoid the charm of the Bolton-based joker in Morrisons as he will also be lending his voice to Tannoy announcements in stores up-and-down the country to mark his latest release. (EDITOR: Oh, I'll look forward to listening out for those, the next time I'm in Morrisons, flashing my smile and my Morrisons More Card!)
Lee Newman, Media and Paper Shop Buying Manager at Morrisons, said: "Peter Kay is a national treasure with jokes that make people laugh from Bolton all the way to Amarillo. Hundreds of people will be rushing to grab a copy of his new book, and we know the main man himself would approve of the gift we're offering to our customers alongside it. It’s the future!”
To find your nearest Morrisons store, please visit: https://my.morrisons.com/storefinder.
Incidentally, I think this will be a "must buy" Christmas stocking filler of a book. Just eat the garlic before you wrap the book up!