ERDINGER offers you the fantastic chance to attend Jürgen Klopp Q&A

ERDINGER Weissbier, the classic wheat beer brewed in Bavaria since 1886, is offering one lucky winner and a guest the chance to attend a question and answer session with Jürgen Klopp. The winner will also enjoy a two night stay in Liverpool whilst a further 1,500 competition entrants will receive a special edition ERDINGER pint glass.

Jürgen Klopp was named as an ambassador for German wheat beer brewery ERDINGER Weissbräu in March 2020 and has starred in a series of adverts for ERDINGER Weissbier. In the adverts, Jürgen implores people to 'Never Skim an ERDINGER' and not to forget 'the best bit' the last few drops in the bottle that complete ERDINGER's unique flavour, cloudy appearance and lively aroma. 

The competition to join Jürgen for a Q&A will run on neck collars placed on 500ml bottles of ERDINGER Weissbier in grocery stores and supermarkets until 12th November, or until the stocks run out.

Launching the promotion, Peter Gowans, who is UK Country Manager for ERDINGER explained “Since announcing Jürgen Klopp as an ERDINGER ambassador we have come to realise just how well loved he is and how he is respected by people around the UK, even by some of the most fervent opposition football fans. 

"He connects with people because of his easy-going and pragmatic approach to life and we hear time and again that he's one of the people would most like to have a chat with over a pint in the local pub. Now ERDINGER can make the dream of joining him for a Q&A session a reality for one lucky fan who will also spend two nights in Liverpool to soak up the atmosphere and culture of this exciting City.”

To enter the competition, people must buy a 500m bottle of ERDINGER Weissbier on sale in supermarkets around the UK (but not Northern Ireland), scan the QR code on the neck collars placed on the bottles and complete an easy to complete entry form. One winner will be drawn at random after the closing date of 12th November, with proof of purchase required to claim the prize.

A further 250 runner-up entries will be drawn weekly throughout the competition, with each receiving a special edition glass featuring an image of Jürgen Klopp pouring out 'the best bit' from his bottle of ERDINGER.

“This ERDINGER Weissbier competition really does offer a money can't buy experience for the winner” continued Peter Gowans. “If anyone has ever wanted to ask Jürgen about the benefits of the 4-4-2 system, how the off-side rule works, what he loves about British pubs or why you should never skim an ERDINGER this is their chance to get an entry in whilst enjoying a refreshing glass of ERDINGER Weissbier.”

Promotional bottles of ERDINGER Weissbier are already on sale will be on sale. Full T's & C's are available here https://uk.erdinger.de/brewery/conditions-of-participation-nec-collar-promotion.html

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Erdinger Forges Partnership With the Anfield Wrap for Next Phase of Consumer Campaign Featuring Jürgen Klopp

The deal with award-winning fan media organisation, The Anfield Wrap, sees ERDINGER Weissbräu as the lead partner of their new five-episode documentary series named 'JÜRGEN'.

JÜRGEN includes 35 feature-length, one on one interviews from across four different countries with The Anfield Wrap speaking to those who know the German manager best, including Steven Gerrard, Adam Lallana, Sir Kenny Dalglish and many others close to him. 

The first three episodes were released before Christmas in the domestic football void created by the World Cup, and a further two will be released in March.

Felix Durchdewald, Head of Sales & Marketing at ERDINGER Weissbräu said “Since Jürgen Klopp was announced as an ERDINGER ambassador in 2020, the association between the two has become firmly established. Many consumers have been engrossed in the campaign that has encouraged people to 'Never Skim an ERDINGER' and not to forget the 'Best Bit' and this has translated to robust sales in both on and off-trade.

“The campaign has highlighted ERDINGER Weissbräu's pursuit of quality, driven awareness of the ideal pour for a wheat beer and has contributed to ERDINGER being named #1 imported wheat beer in the UK off-trade” said Felix.

“With the playful instructions shared by Jürgen and his enthusiastic bartenders in the original adverts a team of new fans have taken the beer and its perfect pour, including swirling the bottle to collect all the yeast before pouring, to their hearts. A new pack format of 4x330ml bottles has been introduced into the UK with the original listing in Sainsburys now extended to selected Tesco stores from March 2023.

 This follows achieving #1 status in rate of sale in their respective off-trade categories for ERDINGER Weissbier and Alkoholfrei, with the former gaining most share in the speciality beer category.  

“The partnership with The Anfield Wrap is a perfect match that sees the two businesses align with Jürgen, with all three being driven by passion, determination and a desire for success. The level of perfection and passion that The Anfield Wrap has shown in producing this docuseries correlates very closely with how ERDINGER Weissbräu produces its beers.”

Craig Hannan, Head of Brand and Marketing at The Anfield Wrap, said: “This is The Anfield Wrap's most ambitious work yet and we were only ever interested in working with a partner that aligned with the project and our brand. ERDINGER Weissbräu ticks those boxes.

“From the strategy to the creative, everything within this project has been produced in-house at The Anfield Wrap. But having the support of ERDINGER Weissbräu helps scale up our plans and ideas and we are really excited about what we're about to achieve with them, both in the UK and across the world as there is a real synergy between both brands.”

ERDINGER branding features on all five episodes of the new documentary series and the brands will work together on brand marketing activity and collaborative events in England and Germany.

https://uk.erdinger.de.