Small Essex Brownie Producer, Brownie Things LTD, Partners with Valet Seller LLC to Expand into the US Market

This US expansion heralds a new era for Brownie Things LTD, delivering our artisanal excellence to American shores," said Martins Strals for the company.

Brownie Things LTD, famed for its artisanal brownies and blondies, has announced a strategic expansion into the USA, partnering with Valet Seller LLC. 

This move not only marks a significant stride in the company's global reach but also reaffirms its unwavering commitment to delivering high-quality products worldwide.

Established by Martins Strals and Luke Goold, Brownie Things LTD has become a hallmark of excellence in the gourmet baked goods sector. The founders' dedication to using only the finest of available ingredients, like premium butter and premium chocolate, and avoiding any substitutes such as margarine or palm oils, has been the cornerstone of their success. This ethos of uncompromising quality has garnered the company critical acclaim, including being named 'Baked Goods Delivery Business of the Year 2023.'

"Our mission at Brownie Things LTD transcends making delectable brownies; it's about bringing a piece of culinary art to every table, in every corner of the world," explained Martins Strals. 

"Our partnership with Valet Seller LLC is a vital part of this mission, ensuring our products reach our customers in the US with the same freshness and quality that defines us."

Valet Seller LLC, a distinguished name in distribution and fulfillment, will be instrumental in managing Brownie Things LTD's operations within North America. This collaboration is a testament to the company's dedication to maintaining quality at every stage – from creation to delivery. The partnership facilitates the company's entry into prominent US online marketplaces, including walmart.com and amazon.com, with plans to extend to Kroger and its family stores.

The decision to partner with Valet Seller LLC is rooted in a shared ethos of excellence and customer satisfaction. "We understand that the journey of our products from our ovens to our customers' homes is crucial. Valet Seller LLC shares our vision of upholding the highest standards in every aspect of this journey, making them the ideal partner for our expansion," Luke Goold added.

FACTFILE:

Founded by Martins Strals and Luke Goold, Brownie Things LTD is a UK-based leader in gourmet brownies and blondies, recognised for its commitment to using real, high-quality ingredients. With accolades such as 'Baked Goods Delivery Business of the Year 2023,' the company is poised to make a significant impact in the global market, starting with its expansion into the USA and Europe.

To learn more please visit https://www.browniethings.uk

Easy Sweet Potato Brownies

These deliciously moreish brownie bites are 100% vegan, gluten-free and a healthy alternative to traditional brownies.

Ingredients

350g sweet potato

300g peanut butter

1 tsp vanilla essence

150g rice flour

125g coconut sugar

1 tsp baking powder

Pinch of salt

150g cocoa powder

40g cocoa nibs

40g dried cherries

250ml almond or coconut milk

Icing sugar to dust

Method

Pre-heat oven to 190°C

Line a 13”x 8” brownie tin with parchment paper.

Peel, cube and boil the sweet potatoes until soft.

Warm the peanut butter through in a pan until loosened.

In a large bowl mash the sweet potato until smooth then add the peanut butter and combine.

Add all the other dried ingredients and mix thoroughly. The mixture will be quite thick.

Gradually add the milk, stirring together until the mixture is fully combined.

Smooth the mixture into the lined tin and place in the pre-heated oven for 25 minutes.

Remove from the oven and cut into 15 squares. Leave to cook then dust with icing sugar.

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