Vitamin Well was developed in Sweden to be a modern, healthier, and tasty alternative to sodas, juices, and other sugary drinks. The non-carbonated, low-calorie beverage comes fortified with a wide range of carefully selected vitamins and minerals, has less sugar than many other popular drinks and is preservative-free. All Vitamin Well bottles are made from 100 percent recycled plastics and are recognised by their minimalistic Scandinavian design.
When the first bottles were introduced in Sweden in 2008, it quickly became clear that Vitamin Well would become popular with conscious consumers as well as anyone looking for a refreshing drink with great taste. Today, Vitamin Well is the clear market leader in Sweden and has also become a consumer favourite in many other European markets. It’s now launching in the UK and Ireland with four flavours; Elevate, Hydrate, Recover and Reload.
“Vitamin Well will clearly fill a gap in the UK and Irish markets, satisfying the increasing consumer demand for healthier alternatives. It’s already a proven success throughout Europe, including the Nordic countries, Germany, Switzerland and many more. In short, we are so excited to finally launch in the UK as well.” says Amy Banerjee, Head of Marketing at Vitamin Well UK & Ireland.