Vimto Jam? Yes! Vimto Jam!

On my recent trip to Home Bargains The main purpose of the mission? I was actually buying some nuts for out parrot I bought a couple of very decent ales, some coffee (good quality coffee at a very reasonable price) and my eye fell upon some Vimto Jam.

Yes, Vimto jam. Which I had not even realised was a thing. 

Actually, it's not called Vimto jam it's official title is Vimto Fruit Spread.

It's described as "a seedless Vimto flavour mixed fruit jam with raspberries, black currants and grapes."

And "Made with our secret recipe."

It's produced in the UK by Somerset Cuisine Ltd of Highbridge in Somerset, manufactured under licence from the owners of Vimto, Nichols PLC who are based in Newton-le-Willows in Merseyside.

So, what does it taste like? Absolute perfection! It's Vimto flavoured and it is truly delicious on hot buttered toast, on jam sandwiches, on bagels, on scones (especially with clotted cream!) and is really spiffing if you spread it on a Victoria sponge cake, etc. 

It's available in 200g jars from most supermarkets, plus Home Bargains, B&M, etc.

https://www.vimto.co.uk/vimto-range/product/vimto-fruit-spread.

I have just noticed that B&M Bargains also sells Vimto jellies! Another great British idea!