Nick, who famously ran a marathon in every country in the world and raised millions for prostate cancer charities, is working to shine a light on the benefits of this wonderful super broccoli.
He joined forces with the company because of their uniquely powerful super-broccoli which offers athletes a cutting edge, sport-legal, all-natural performance boost that simultaneously safeguards their long-term health – particularly for men.
While best known for his mammoth running feats and eleven world record successes, Nick’s greatest achievements are arguably raising millions for the fight against prostate cancer.
Initially inspired by his personal experience of close friends being affected by the disease, his ‘running the world’ campaign - the only person to run a marathon in every country in the world - raised millions for prostate cancer charities.
Since then, he has raised millions more to further the fight against prostate cancer - and is now working directly with SmarterNaturally to give more men access to science-backed, all-natural and athlete-friendly products which can support their long-term prostate health.
“Broccoli has long been favoured by both prostate cancer clinicians and athletes the world over. Having a super-broccoli that can support health as well as provide a potential edge for athletes is a win, win.” Said Nick.
“I am very keen to raise awareness about Prostate Cancer and continue to raise money for Prostate charities, through sport and the work I do, and so working with a company like SmarterNaturally which shares this goal and can simultaneously support my running career is a dream come true.”
SmarterNaturally has spent decades developing its unique super strain of super-broccoli (called ‘GRextra’), which delivers five times the amount of powerful natural active ingredients which helps to repair and maintain a healthy metabolism.
Our metabolism is the process by which our cells produce energy, clear toxins and repair themselves – all of which are essential processes for athletes, and so optimising our metabolism allows us to train harder, perform better and recover faster.
But there is a large and growing body of scientific evidence to indicate that the key, naturally occurring compound, Sulforaphane, delivered at higher levels by SmarterNaturally’s super-broccoli than by any other source, is also beneficial for early-stage Prostate Cancer and could help to reduce Prostate Cancer risk - alongside a range of other age-related health conditions - through supporting improved metabolic health.
As a world-leading endurance athlete, Nick Butter began using SmarterNaturally’s super-broccoli products to support his training and health as he begins to prepare for his next, almost unimaginable feat - which is still shrouded in secrecy.
After learning about the potential for these products to also safeguard his long-term prostate health, he’s teamed up with the SmarterNaturally team to help spread the word about the two-pronged benefit of their super-broccoli for men like him and all those interested in athletic performance and long-term health.
Nick Butter added: “I’ve always loved broccoli, but I never realised it contains active ingredients that help our cells to grow and repair themselves. When you’re pushing the boundaries of what’s possible, every choice matters, so a super-strength broccoli supplement that supports not only my long-term health, could reduce my prostate cancer risk as well as my training is a no-brainer.”
Following the latest research in sports performance, Nick and many other athletes already focus their training on optimising their metabolism. For example, long-distance runners, cyclists and rowers often focus on so-called “zone 2” training, which helps to improve their endurance. Meanwhile, sprinters and weightlifters prioritise “zone 4” training which helps improve muscle power during short, intense efforts.
SmarterNaturally’s super-broccoli ties directly into this approach by delivering a concentrated hit of natural bioactive ingredients like sulforaphane, which work to repair and maintain our metabolism and drive our cells to become more powerful and more efficient at producing energy. Their GRextra super-broccoli delivers five times more sulforaphane than traditional varieties, making it a uniquely powerful choice for athletes looking for a metabolic boost that supports their performance, endurance, recovery and long-term health.
And while the science is strongest for prostate health, there is also a wealth of research indicating this super-broccoli could support improved health in many other areas, including brain health, heart health, joint health and even other common forms of cancer - meaning it’s not just men who can reap the benefits of this scientific breakthrough.
“I get approached by lots of brands, but SmarterNaturally immediately caught my eye. Their work is grounded in science, which is so important in the world of supplements and functional food where it’s hard to know who or what to trust. Their products are green and vibrant and bold, which is a refreshing change from the constant pills and bars you normally see. And they’re affordable too – we’re talking just five pounds a week to supercharge your health and training regime,” added Nick.
SmarterNaturally currently has two products, an instant supersoup and BrocAffex, a pouch containing 250g of its unique broccoli powder that can be added to protein shakes or other food and drinks at the point of consumption.
Both are easy to use and lightweight, making them perfect for travelling or carrying with you during longer activities or trips – and their high strength means eating just one portion a week is enough to see a positive effect, making them more convenient to add to a training plan than a daily supplement tablet.
These products offer a new way for you to support your health and supercharge your metabolism - and one that’s fully natural, healthy and sport-legal.
Nick said: “They are such simple products to use, it's affordable and slots into my health and fitness programme really easily. The science behind the product and its effect on metabolic health is also interesting, with the potential not only to improve my performance, but also to support my recovery and help to protect my joints and long-term health, providing a range of benefits all in one.”
Broccoli has long been a favourite vegetable of athletes, and for good reason due its natural source of sulforaphane, which boosts our metabolism and supports improved muscle power, endurance and recovery. But standard broccoli delivers very little sulforaphane and this can be destroyed by cooking.
SmarterNaturally’s super-broccoli delivers five times more sulforaphane, making it far easier and more practical for athletes to add to their diet and training regimes to gain a natural edge.
Their super-broccoli was developed by scientists at the Quadrum Institute, a centre for food and health research that combines the Norfolk and Norwich University Hospitals’ endoscopy centre and the University of East Anglia’s Norwich Medical School.
Lead scientist for SmarterNaturally, Professor Richard Mithen, said: “The aim is to help optimise our metabolism. Research suggests that eating a few portions a week could deliver enough sulforaphane and other healthy nutrients to help athletes optimise their metabolism, which is associated with improved muscle function, faster recovery and better long-term general health.”
The special broccoli was discovered growing wild in Sicily by Professor Richard Mithen. After more than 2 decades of research, it’s now finally available to athletes looking to gain a natural edge.
One portion of BrocAffex super-broccoli powder delivers the same amount of sulforaphane as eating 5+ heads of raw broccoli, and at a similar cost (£5). Cooking broccoli often inactivates the enzyme needed to see health benefits, hence the stipulation of it being raw.
Laura Knight, Co-Founder and CEO, SmarterNaturally said: “There’s a growing body of research suggesting that getting high levels of sulforaphane from your diet could offer a range of benefits to athletes through optimising their metabolism - including improved muscle power and endurance, faster lactate clearance, quicker recovery, and the long-term protection of joints, muscles and organs from the intense stresses of high-performance sports, reducing both the risk of injury and of health complications later in life.”
