Quorn Back on TV as It Expands Its 'No Artificial Ingredients and High in Protein' Frozen Range

Quorn is strengthening its 'No Artificial Ingredients and High in Protein' range with the removal of all artificial ingredients from its Quorn Fillets.

Now available in all major retailers, the Quorn Fillets (RRP £2.65, 312g) are now made with just three ingredients. 

They join Quorn Mince, Quorn Pieces, Quorn Swedish Style Balls and Quorn Strips to make up a five-strong range of planet-friendly, simple ingredient products that deliver easy, tasty and nutritious swaps for the meals consumers love.

Lucy Grogut, Marketing Director at Quorn Foods UK, told That's Food and Drink: “53% of UK consumers say that healthy nutrition has become more important to them in the last five years, and our range makes it easier than ever for shoppers to make better choices without losing out on taste or convenience.

“We've had an incredible response to the range since we launched our No Artificial Ingredients and High in Protein range in August. Quorn's brand recommendation jumped 3 points, a major win in just one quarter and brand perceptions have improved across the board, with shoppers now rating Quorn higher on taste, health, quality, and value.

“We're also outperforming competitors in frozen with the range helping to drive consistent month-on-month share growth.”

The 'No Artificial Ingredients and High in Protein' range benefits from bold new packaging, designed to maximise freezer standout and appeal to ingredient-savvy shoppers. The new look, with clearer nutritional call outs on the front and back, has been very well received, driving purchase intent by +17% in System1 testing.

Quorn's much-loved puppets are also back on TV screens in the brand's 'Nothing to Hide' advert, which received an 'Exceptional' star rating from System1. With January being a key month for driving penetration into the meat-free category this return to TV gives Quorn a strong start to the year, building on the successes of 2025.

Perry Pig, Clarence Cow and Chickson Chicken are the stars of the playful ad that highlights Quorn's 'No Artificial Ingredients and High In Protein' frozen range. The ad opens with Perry's smooth narration over a delicious Massaman curry made with Quorn Pieces before the puppets realise their lower halves are pixelated. Clarence's panicked “Wait! No artificial ingredients, is that why we're naked!?” then sets up a cut to a smoky Quorn Mince BBQ burrito.

Finishing with a showcase of Quorn's hero dishes, the ad ends on a humorous behind-the-scenes shot where Clarence asks: “Have we always been naked?” to which Chickson replies, deadpan: “I don't know.”

The 10-week campaign follows on from the success of October and November's campaign, going back on TV, VOD, and supported by social influencers, and PR reaching millions of consumers across the UK. The activity also includes a strong shopper marketing campaign across the UK.

Newly minted vegetarian missing your tasty BBQ treats? Quorn has you covered with Brand New Smoky BBQ Bites

Brits will be BBQueueing round the block to try these bites: Smoky BBQ Bites which are new additions toexisting Sweet Chilli and Garlic and Herb flavours on supermarket shelves in time for Vegetarian feasting.

The UK’s No. 1 meat alternative brand is adding a mouthwatering new flavour to its star line up of delicious snacks. 

Available now in the chilled aisles of Asda and Tesco (RRP £2.50, 180g), these delicious Bites are bursting with flavour, with a smoky BBQ filling that everyone will adore. 

And because they are made using Quorn’s super-ingredient Quorn mycoprotein, they are high in protein, low in saturated fat and a great source of fibre.

Less faff, more flavour!

Quorn Smoky BBQ bites are ready to eat and come in a handy resealable pack, so they are the perfect snack to have in the fridge when you need to grab and go.

Gill Riley, who has the enviable job of Consumer Director at Quorn Foods UK, said: “Our ready to eat range is already the top choice for snack lovers, who love the great taste, high protein and convenience of these little bites which are absolutely packed with big flavour.

“We have no doubt this flavour will be a firm favourite for all. During flavour testing, the Smoky BBQ Bites flavour was a hit, a close second after our incredible Quorn Garlic and Herb Bites.

“Our brand-new Bites provide a delicious snack that we know Brits are craving for. Packed with protein and a deliciously rich BBQ centre, these snacks offer a tasty alternative to meat-based on the go options, giving a smoky yet sweet taste explosion in every mouthful.”

https://www.quorn.co.uk/products/smoky-bbq-bites

We at That's Food and Drink are certain these BBQ Bites will prove to be a big hit with vegetarian and non-vegetarian alike. 

Quorn, pioneer of meat substitutes, joins Plant-based Food Alliance UK

Quorn, which is the pioneer of plant-based meat substitutes, has joined the UK Plant-based Food Alliance (PBFA) as a full member. It's believed this will strengthen the Alliance’s clout in Westminster. 

“It’s fantastic to have such a strong player in the market such as Quorn join us in our push for policies that promote plant-based eating in the UK,” Marisa Heath, PBFA CEO, said. 

“There's so much the Government can do to encourage climate-friendly diets, in the form of trade, public procurement, research, marketing, plus regulation. And it's vital for us to have the big plant-based companies by our side as we negotiate our way there,” Heath added.

Quorn joins the Alliance, which includes industry heavyweights such as Alpro, Oatly and Upfield, at a time when the labelling of plant-based foods is under threat of restrictions. New guidance, aimed at trading standards officials but, as yet, unpublished, looks to restrict dairy descriptor terms used by plant-based products, such as “m*lk” or “alternative to X” or “yoghurt-style”. 

“We've been fighting the proposed guidance to restrict plant-based labelling for over a year now and we will continue to do this because we believe the Government should be doing all it can to promote the sector rather than hindering it,” she pointed out.

She went on to explain: “The sector very much represents the future of food, producing far less greenhouse gas emissions than the meat and dairy sector, and maturing to provide a huge range of alternatives to conventional meat and dairy products." 

Plant-based diets are also a key to global food security: researchers have found growing food exclusively for direct human consumption, rather than as animal feed and for biofuel production, could potentially increase available food calories by up to 70%, which could feed an additional 4 billion people, worldwide. 

Food security was the reason Quorn came into existence when Lord Rank recognised in the 1960s that conventional farming wouldn't be able to keep up with food shortages and a rapidly growing population and that a new, sustainable protein source was needed. Quorn was born out of research to find a solution to that problem.

“Quorn is such an excellent example of a company using the power of science to come up with sustainable solutions to global crises. We know policy makers will take notice of what Quorn has to say as a member of the Alliance going forward,” Heath added. 

Tess Kelly, Head of External Engagement, at Quorn Foods, said: “Quorn Foods shares the conviction that making positive change happen on our plates is a vital step to regenerating human and planetary health. We look forward to contributing to the work of the PbFA, and are proud to stand alongside fellow pioneering organisations that are at the forefront of providing the solutions needed to speed the transition to a food future that is healthy, sustainable, equitable, and absolutely delicious.”