Available from 9 November 2026, the new 750g bag will be sold at Tesco, through the Cafédirect website and via selected online retailers. It has a recommended retail price of £17.25.
The launch comes as whole bean coffee sales in the UK have risen by 20.3% in volume over the past year, while sales of bean-to-cup machines are reportedly up by 33.5%. Coffee equipment is also featuring on Christmas wish lists, making the larger pack a timely choice for home brewers who want to stock up or try a new coffee.
Mayan Gold is a single-origin Arabica coffee sourced from the highlands of Mexico, including Chiapas. It grows in shaded, misty conditions that allow the coffee cherries to ripen slowly. Cafédirect describes its dark roast as smooth and naturally sweet, with soft caramel notes that develop into brown sugar and light molasses. It has a velvety body, gentle acidity and a lingering finish.
The beans can be ground for a range of brewing methods, including bean-to-cup and espresso machines, moka pots, AeroPress, pour-over, filter coffee and cafetières. The 750g format follows the success of Cafédirect's Machu Picchu whole bean pack and offers existing Mayan Gold drinkers a larger option.
Cafédirect says its work goes beyond the flavour in the cup. Founded in 1991, the company is a social enterprise and certified B Corp, and has championed Fairtrade coffee in the UK. Mayan Gold is both Organic and Fairtrade certified.
The brand works with farmer cooperatives and invests in initiatives to support growers' livelihoods and more resilient coffee-growing communities. Its living income commitment includes a pledge to pay Living Income Reference Prices by 2030, helping farmers support their families and invest in their farms.
Paige Langran, Senior Brand Manager at Cafédirect, said the company was pleased to bring Mayan Gold to shoppers in the larger format. She described its smooth character and caramel sweetness as a way for coffee lovers to explore new flavours while enjoying a coffee they already know.
For shoppers choosing Christmas gifts for coffee fans, or replenishing their own cupboard, Mayan Gold 750g brings Mexican Arabica, versatile brewing and Cafédirect’s grower-focused approach together.
Cafédirect Mayan Gold 750g Whole Bean Coffee is available from 9 November 2026 at Tesco, on the Cafédirect website and from selected online retailers. RRP £17.25. Find out more at cafedirect.co.uk/products/mayan-gold.