The initiative kicks off with limited-edition “We Feed America” t-shirts, with 100% of proceeds benefitting the nonprofit Street Eats Foundation, dedicated to incubating the next generation of immigrant- and POC-owned food businesses.
But that’s only one piece of the story.
Latin Food Fest NYC is set to be the most ambitious Latin cultural experience ever staged in the city — a collision of food, music, sport, and spectacle on a scale New York has never seen. Attendees can expect:
•The Market: 70+ of the city’s top Latin street food vendors curated into the ultimate open-air food hall.
•The Music: Live performances including Bataya in partnership with Red Bull, a Bad Bunny look-alike showdown, and a lineup of artists that bridge genres and generations.
•The Activations: A Verizon-sponsored soccer lounge, a Jack Daniels Blackberry VIP experience, interactive games, and sponsor-led cultural touchpoints designed to surprise at every turn.
•The Unity: More than a festival, this is a moment — a coming together of cultures under one flag, one beat, one flavor.
“We built Latin Food Fest as more than a festival. It’s a movement,” said Marco Shalma, founder of MASC Hospitality Group. “From immigrant street vendors to global icons, we’re showing the full spectrum of Latin excellence — and we’re giving back to the very communities that make it possible.”
Latin Food Fest NYC isn’t entertainment. It’s a cultural benchmark. It’s a once-a-year moment where 20,000+ New Yorkers gather, eat, dance, and step into the future of America’s cultural mainstream.
Tickets are available now at NYLatinFoodFest.com.