Maldon Salt have been proud makers and merchants of salt since 1882. That's over 141 years of serving the public with high quality salts.
Their passion to create and celebrate great taste has taken their seasoned experts on a global journey, to select the finest salts from around the world and create the new ‘Merchants Range’, bringing absolutely delicious flavours to the table by way of product innovation.
Selected by Maldon’s master salt merchants, who for four generations have been making and sourcing exceptional salts and seasonings, Maldon Salt proudly introduces the first two new products in the exciting new ‘Merchants Range’, selected by Maldon: Himalayan Pink Salt and Kalahari Desert Salt.
Himalayan Pink Salt is an established trend, that until now has lacked a premium brand player with a quality product and ability to educate people on its use, storage, etc.
This pink coarse rock salt from the foothills of the Himalayas has been prized for many centuries. It can be employed whole by adding to curries and sauces or it can be placed in a grinder for everyday use. Due to its delicate pink hue, the ground salt is also a fantastic garnish for cocktails.
Pack size 250g. RRP £2.50. Available on Amazon https://rebrand.ly/sen67sk
Kalahari Desert Salt is a specialist ingredient that is seeing its awareness grow, with an array of quality food brands now including, and naming it in their product recipes.
This naturally coarse, sun-dried salt has been harvested from the vast desert plains of the Kalahari. It’s perfect for using in a grinder, ideal for adding to breads or for seasoning meat prior to adding to the BBQ.
Pack size 250g. RRP £2.50. Available on Amazon https://rebrand.ly/4q6lbml
Robert La Francesca, who is Maldon Salt's Commercial Director, says: “As proud makers and merchants of salt since 1882 and known for our quality salt around the world, we are regarded by consumers as their trusted seasoning advisor.
"As a result, we're absolutely thrilled to launch our new Merchants Range which not only taps into consumers’ demand for speciality ingredients for their cooking, but it also meets their desire for a wider choice of salts from Maldon. With 55% of consumers saying they'd intend to buy a Maldon flavoured salt these delicious new launches are coming at the ideal time.”
To support the launch of the new Merchants Range, the brand has developed a 360ยบ national marketing campaign which will build through autumn 2023 and run into next year. The campaign will include sampling, a high impact digital, social and influencer programme, exciting experiential events, and a cooking masterclass with special celebrity chef guests. Just keep an eye on Maldon Salt socials @maldonsalt for how you can be a part of this event!
Maldon Salt has also created a wide selection of delicious recipes that match perfectly with the new Merchants range. Made with Himalayan Pink Salt they have created an authentic Nepalase Lamb Curry which is one of the most popular dishes in Nepal, and Chicken Momo’s with Tomato Chilli Chutney - these steamed dumplings are famous in Kathmandu Valley.
Also using the Kalahari Desert Salt, Maldon has created two authentic regional dishes including delicious skewers - Pork Sosaties, and the spicy bean dish known as Chakalaka with Mealie Bread side. You can find full details of these recipes and many more by visiting the recipe page on the Maldon Salt website.
You can learn more and find their special recipes here https://maldonsalt.com/recipes-tips-blog.