This summer, Tortilla, the UK’s most loved Mexican restaurant, embarked on the search to find the Ultimate Burrito Master.
After months of fierce heats across the country, the final showdown will be hosted at Tortilla’s Leadenhall restaurant, with six finalists battling it out for the prestigious title of Burrito Master 2024.
These culinary champions have chopped, grilled, and wrapped their way to the top, and now they’re ready to prove they’ve got what it takes to claim that prestigious burrito crown.
With the competition finale just around the corner the stage is set for an unforgettable event in London as the UK’s top burrito makers.
Each finalist represents the best of the best that Tortilla offers from across the UK from Manchester, Lincoln, Stratford, Cardiff, Richmond, and Dalston.
With their unique flair and skills, they’ll face a series of challenges, all designed to test their expertise and creativity in crafting the perfect burrito.
In the first round, the contestants will showcase their ability to build and wrap the perfect burrito—turning it upside down to demonstrate flawless technique.
The heat will be turned up in the second round when the finalists create their ultimate taco, a blind round where the judges will step away, leaving presentation and portioning as key factors in scoring.
The third challenge requires them to design a picture-perfect burrito bowl, built to Tortilla’s high standards.
Finally, the contestants will let their imaginations run wild in the last round, where they’ll create their own signature dish, highlighting their personality, passion, and culinary knowledge.
Then one talented finalist will be crowned Tortilla’s Burrito Master of 2024 and rewarded with a fantastic array of prizes, including £1,000 in travel vouchers, exclusive Burrito Master merchandise, and Just Eat takeaway vouchers.
Judging the event will be a panel of experts, including Tortilla’s CEO Andy Naylor, Food Director James Garland, and Head of Brand Standards & Compliance Kristal May.
This highly anticipated competition is supported by a number of Tortilla’s valued partners, including Just Eat Takeaway, Fresh Direct, Beavertown, and more, ensuring the event is a true celebration of flavour and creativity.
CEO Andy Naylor said: “This summer we’ve been on the hunt for the ultimate Tortilla Burrito Master, it’s been fantastic to see all our teams get so involved and showcase their skill and craft in making our famous burritos.”
Tortilla Mexican Grill recently launched its first-ever app, introducing a new loyalty programme called The Burrito Society. This app brings together fans of Tortilla, offering rewards for loyalty and surprise perks that drop into the app for its most dedicated burrito lovers.
Founded in 2007, Tortilla has grown to become the largest fast-casual Mexican restaurant brand in Europe, with over 80 locations across the UK, more than 30 in France, and eight in the Middle East.
The brand serves over 7 million meals annually, known for its freshly made-to-order burritos, tacos, and salads, all crafted with high-quality ingredients. Tortilla’s menu is fully customisable, offering a variety of plant-based, vegan-friendly, and sustainably sourced options, while the business remains committed to using 100% recyclable packaging and renewable energy, sending zero waste to landfill.
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