Britain Loves Baking is a purpose driven enterprise, its aim is to help create a world where no one goes hungry. Since its inception in June 2020, the company has donated over 10,000 baked goods to the homeless in Leicester as part of its social purpose. It's helped over 4,000 people who suffer with their mental health by giving them a mindful baking box free of charge.
Cakery Wonderland is the first in-house venture setup with a loan provided by the founder Greg Wixted, a serial entrepreneur and lecturer in entrepreneurship. Within four months it was profitable. Now he plans to give up to 75% of it away, as he looks for a young chef who wants to run their own business and is passionate about finding ways to help eradicate food hunger and poverty.
As the advert stated: "This not a job offer, one applicant will become owner and director from day one."
Its new owner will get three months intense business training on a programme designed to help them grow an impactful venture. They will have their own kitchen within Britain Loves Baking's London- based production facility for up to one year, along with access to its supply chain and suppliers.
The chosen applicant will be mentored by Wixted and his team and supported by a year of management, hospitality and industry courses to support them in their role.
The idea came about after Britain Loves Baking spent some time working with Re-London to create a more sustainable business model. Like its sister company, Cakery Wonderland will put 10% of its revenue to fund grants for disadvantaged young people with a great purpose driven, food based, new business idea.
Commenting on the announcement, CEO and founder Greg Wixted said: "We firmly believe in putting people and purpose before profits and shareholders. If we're to help end food poverty, we must embrace new business ideas like this. We must invest in helping purpose driven food entrepreneurs who will go on to help others and help create a world where no one goes hungry."
Applicants wishing to apply will be interviewed, and the successful candidates will take part in a challenging bake-off. The final chosen candidate will spend a paid week in the business before delivering a final pitch on their vision for the concept. The process itself will be fun and educational.
The company is looking to have its new owner in place by the beginning of this month, December. Anyone over the age of 18 and with 18 months to two years of baking or catering experience, formally or informally taught was invited to apply.
https://britainlovesbaking.com/collections/cakery-wonderland
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